Gruen transfer UK update
There has been much speculation about the UK taking the series, and in this week’s Campaign magazine there was a mention that the series pilot has been filmed.
The article from Campaign on April 17 claims:
BBC3 has selected Richard Huntington, Saatchi & Saatchi’s director of strategy, and James Hilton, AKQA’s European chief creative officer, to star in the UK pilot of the Australian TV hit show The Gruen Transfer.
The Gruen Transfer format works in Australia and is one of the country’s highest rating shows – not bad given it is on the ABC (BBC equivalent) and about advertising.
Anyone who works in advertising should watch out for the scheduling news of when BBC3 expects to air the series.
I predict it could become an overnight hit!
Footnote: this week’s “On the QT…” section in Campaign reports that the 1st pilot has been recorded, with DDB’s Georgina Murray-Burton missing the taping due to a broken arm.