Telecom TV at Mobile World Congress on Mobile Advertising

 In advertising

On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on Mobile Advertising – posing the question:

“What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive mobile contracts?”. See the 14 minute program below.

Martyn Warwick from Telecom TV moderated the debate between

Tanya Field, Head of Mobile Internet, Telefonica O2
Henry Stevens, Director of Media and Entertainment, GSMA
Andrew Grill, Head of Business Development, Gigafone

The video was also played on a loop on the huge (some 20 feet high) screens located outdoors on the main avenue at the congress.  It is quite surreal to see yourself up on a screen 20 feet high – and also have many people send you pictures of yourself – such as this one from Ilicco at Reuters Mobile.

While you are here ...

Did you know that Andrew also speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio at practicticalfutur.ist.

If you enjoyed this blog post you may like other related posts listed below under You may also like ...

To receive future posts you can subscribe via email or RSS, download the android app, or follow me on twitter @andrewgrill.

About 

Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.