And now an ad from Fanta – but not for grownups

 In advertising

Over at Giles Rhys Jones’ excellent interactive marketing trends blog he has blogged about a new Fanta mobile application developed by the team at Ogilvy Advertising that is quite unique.

The team has developed a mobile application for Fanta that is only audible to teenagers.

The application is based on the same technology used to deter teenagers from hanging around outside shops and bus shelters, the Mosquito Teen Repellent, developed by Howard Stapleton.

The Fanta Stealth Sound System, uses high-pitched frequencies, only audible to the under 20s. It includes wolf-whistles, warnings, pssts and sound tags for phrases like “cool”, “uncool”, and “let’s get out of here”.

Apparently they are going to release it to the wild virally, so I guess it will be available from all the places teenagers hang out.

While you are here ...

Did you know that Andrew also speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio at

If you enjoyed this blog post you may like other related posts listed below under You may also like ...

To receive future posts you can subscribe via email or RSS, download the android app, or follow me on twitter @andrewgrill.


Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.