always read the small print

 In advertising

I picked up the latest Carphone Warehouse brochure yesterday – always a good read for market research.

I came across this full page O2 ad below.  I’m a loyal Vodafone customer so no need to switch – but I love reading mobile company small print for a laugh.

Reading the small print, it says “When you connect to a new 18 or 24 month contract before xx.xx.xx


Looks like someone forgot to proof read the ad!

On the other hand, I saw an Orange mobile ad in the London underground back in March where at the end of the legal small print it read


thanks for reading, it makes our legal people feel wanted“.

See more great outdoor ads on my Flickr advertising page.

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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.