Andrew will be outlining the latest Fixed Mobile Substitution offering from location specialists, Seeker Wireless.

As location enabling technologies improve and consumer uptake of mobile content increases, the market for high quality location based services is moving into a period of sustained revenue growth. The boom in GPS navigation and mapping along with the emergence of GPS enabled mobile devices means that the mobile industry is in a unique position to place itself at the centre of the LBS value chain.

LBS offer mobile operators significant opportunities for boosting ARPU and achieving competitive differentiation; with this in mind IIR is bringing together senior representatives from leading international operators and application providers to analyse the latest LBS applications and business models. At LBS 2007 you will learn how to overcome the barriers to delivering high quality location enabled services that deliver functionality, usability and value for the end user.