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Suitably Social: How FMCG brands can best use social media to engage with customers

MBA student Randall Helms (@sonicrampage) got in touch to let me know about his MBA dissertation for the University of Edinburgh Business School titled Suitably Social: How FCMG Brands Can Best Use Social for Engaging with their Customers. I’ve had a quick read and it is a solid piece of work – so I am more than [...]

Going beyond the social media buzz conference July 14th in London

On July 14th between 4-6pm  Visible Technologies is sponsoring an event at the IAB in London looking at the “buzz about the social media buzz”. The team at brand-e.biz has assembled a fantastic line-up including Chris Clarke, Global Chief Creative Officer, LBi on leveraging social media for the Conservative Party Robin Grant of We Are [...]

How to prevent your own “Eurostar moment”

No doubt many people around the world are aware that Eurostar passengers were subjected to some fairly uncomfortable experiences over the weekend as 5 Eurostar trains broke down as they entered the Channel Tunnel. The issue seems to be the rapid change of temperature a the trains entered the channel tunnel from the French side [...]