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How Twitter needs to walk a fine line with advertisers

A recent scoop from Tim Bradshaw (@tim) at the Financial Times during #canneslions last week pointed to Twitter taking a bolder stance with advertising on the 5 year old micro blogging site. Quoting from Tim’s article According to three people familiar with the situation, Twitter’s plans under consideration would see “promoted tweets” appear in their [...]

By Andrew Grill | Posted June 26, 2011 in twitter | Tagged @katies, @tonyw, ad relevance, cannes lions, canneslions, color.com, Facebook.Facebook ad revenue, financial times, FT, Katie Jacobs Stanton, promoted accounts, promoted trends, relevant advertising, social media advertising, tim bradshaw, Tony Wang, tweet deck, tweet relevance, tweetdeck, twitter, twitter ad revenue, twitter ad reveue, twitter ads, twitter advertising.promoted tweets | Comments (8)

Online Marketing Conference and Exhibition 2011 review

I was honoured to be asked to present a keynote at this year’s Online Marketing Conference & Exhibition held at the East Midlands Conference Centre, within the University of Nottingham’s campus. This post has been composed and published on the train back from Nottingham to London (thanks to East Midlands Trains free WiFi). The event [...]

By Andrew Grill | Posted March 21, 2011 in social media | Tagged #omce2012, about.com, AT&TNottingahm, backtweets, conference, DK, east midlands conference centre, emcc, flickr, Getclicky, gogle alerts, google, google profile, Graham Jones, grahamjones, iPad, klout, left prefrontal cortex, managefilter, mediasnackers, mobile, peerindex, prefontal cortex, slideshare, social, social media, social networking, Tippex, tweetdeck, University of Nottingham, url shortener, visible intelligence, visible technologies | Comments (2)

Using your own branded short URLs part 1

One of the limitations of twitter is that if you want to share a website link such as http://londoncalling.co/2010/10/using-your-own-branded-short-urls-on-twitter-part-1 then the link actually takes up a number of valuable characters (83 to be exact) – more than half of the 140 available in a single tweet. The answer of course is to use one of a [...]

By Andrew Grill | Posted October 31, 2010 in social media, URL shorteners | Tagged bbc, BBC short URL, bit.ly, bit.ly alternative, bit.ly short url, bitly, bitly alternative, bitly alternatives, bitly competitor, bitlypro, bity.pro, branded short URL, branded URL, coke, CokeURL, FT, geek chic, im, Independent, j.mp, lc.tl, london calling, Malcolm Coles, mcol.es, Ozh Richard, personal short URL, personal URL, Reuters, Robert Brook, short branded urls, short brander url, short links, short url, stephen waddington, The Independent, tim bradshaw, tim.lc, tinyurl, tr, tweetdeck, twitter links, url, url short, urls, wadds, wadds.co, wunderman, yourls, yourls.org | Comments (12)

Using your own branded short URLs part 2

This post follows on from part 1 where I introduced the concept of short URL services and how some companies and individuals have started to deploy customised URL shorteners. So now you’ve made the decision that you want your own short URL service (like the one I use, lc.tl) – what next? Well first of [...]

By Andrew Grill | Posted October 31, 2010 in social media | Tagged .cx, .tl, backtweets, bbc, BBC short URL, bit.ly, bitly, bitly.pro, bitlypro, bity.pro, branded short URL, branded URL, chromed bird, coke, CokeURL, domai.nr, eurodns, eurodns.com, FT, geek chic, ghandi.net, im, Independent, lc.tl, london calling, Ozh Richard, personal short URL, personal URL, Reuters, Robert Brook, short links, short url, stephen waddington, The Independent, tim bradshaw, tim.lc, tinyurl, tippex youtube, tr, tweetdec, tweetdeck, twitter links, two letter domains, url, urls, wadds, wadds.co, wunderman, yourls, yourls.org | Comments (4)

Reputation Online Live: Navigating the online monitoring jungle 9th July in London

This coming Friday, 9th July 2010 Reputation Online will be hosting an event at the London Hesperia hotel in Victoria titled “Navigating the online monitoring jungle“. Having recently presented to an agency who said they had “shortlisted” 12 other monitoring companies, I know that this will be of great interest to those who want to start on [...]

By Andrew Grill | Posted July 7, 2010 in social media | Tagged @andrewgrill, @cosmond, @joodoo9, andrew grill, brandwatch, fresh networks, giles palmer, google alerts, Navigating the online monitoring jungle palmer, nma, nma live, reputation online, sponsored by visible technologies, trucast, trupulse, truvoice, tweetdeck, vikki chowney, visible technologies | Comments (0)

What is next for innovators and early adopters?

Many you reading this post are probably are aware of the product adoption curve – an example is shown below (from Wikipedia). It is based on Everett Rogers Technology Adoption Lifecycle model - here is a quick refresh below. Summarising the curve in words – from Kzero’s blog Innovators are brave people that are willing to [...]

By Andrew Grill | Posted March 6, 2009 in thought leadership | Tagged Crossing the Chasm, dabr, delicious, ealy adopter, early majority, Evertt Rogers, faebook, flickr, Geoffrey Moore, innovator, Jane Fonda, laggard, late majority, linkedin, mobile, new technology, technology adoption curve, technology adoption lifecycle model, technoogy adoption curve, tweetdeck, twitter | Comments (4)

Documentally catches up with Iain Dodsworth from TweetDeck

If you use twitter, and aren’t using TweetDeck – what’s wrong with you! While I was at Tuttle in London on Friday, I wasn’t there long enough to catch up with TweetDeck guru, Iain Dodsworth. Lucky for us though, our man inside - Christian Payne (@documentally) was there and he recorded this short interview below. Talking With [...]

By Andrew Grill | Posted January 11, 2009 in mobile, twitter | Tagged adobe air, best twitter desktop application, Christian Payne, documentally, Iain Dodsworth, tweet deck, tweetdeck, twitter desktop application | Comments (0)