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Tesco signs up Unilever to trial of mobile-based Clubcard scheme

No sooner had I blogged about Microsoft’s view of 2019 with a great short video on mobile meets retail,  I read in this week’s edition of New Media Age that Tesco (the UK’s largest retailer) has signed up Unilever to a trial of a mobile-based Clubcard scheme. Article from NMA by Alex Farber below: Tesco Mobile has signed [...]

By Andrew Grill | Posted March 12, 2009 in retail | Tagged , , , , , , , | Comments (1)

The future of mobile meets retail

I came across the video presented below over at Dave Knox’s blog Hard Knox Life (he’s a Brand Manager at P&G), who in turn found it at Feed: The Digital Design Blog.  It was previewed at the Wharton Business Technology Conference by Microsoft Labs – looking at “Microsoft 2019“. The video shows how mobile might meet [...]

By Andrew Grill | Posted March 12, 2009 in retail | Tagged , , , , , , , , , , , , , , | Comments (3)

The ALDI effect and how it will benefit mobile advertising

Much has been written in UK newspapers about the “Aldi effect” – as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers to save money. Traditional retailers such as Tesco are acutely aware of this phenomenon and are plotting to counter the [...]

By Andrew Grill | Posted August 25, 2008 in advertising | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments (6)