I read with interest the piece in the Telegraph by Katherine Rushton titled London 2012 Olympics: chaos for mobile phones and the comments underneath the piece from outraged Londoners. For those of us for which this is our first taste of an Olympics in our home town or country, some of the antics such as [...]
By Andrew Grill
|
Posted November 14, 2011
in mobile, olympics
|
Tagged bt, facebook, Katherine Rushton, LOCOG, London 2012, London 2012 Olympics: chaos for mobile phones, o2, olympics, optus, sydney 2000, Sydney Olympics, telstra, twitter, Visa, vodafone
|
I was fortunate enough to attend the Pivot Conference in New York last week. The event was organised by Brian Solis, and had some excellent speakers. Much of the first morning was spent talking about “millennials” and how to market to them. The conference venue was the Crowne Plaza right on Times Square, and perhaps [...]
By Andrew Grill
|
Posted October 28, 2011
in social media
|
Tagged Australian Financial Review, Brian Solis, brw, Business Review Weekly, dot-com, dotcom, dotcom boom, Gen X, Gen Y, generaton X, millennial, millennials, pivot conference, telstra, telstra.com, time, Time Magazine, Times Square
|
I am regularly introduced as a “social media expert” which is on one hand incredibly flattering, but on the other totally incorrect and inappropriate. When introduced as such before I speak at conferences around the world, I always stop and interrupt the conference chair and correct them. I am a practitioner I protest…I actually do [...]
By Andrew Grill
|
Posted October 14, 2010
in advertising, social media
|
Tagged agency, Ben Ayres, Carat, itv, Matt Morrison, Mazi, mediaczar, ogilvy, optus, practitioner, SMEG, social media, social media echo chamber, social media expert, social media expert guru, social media guru, Starcom MediaVest, telstra
|
I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]
By Andrew Grill
|
Posted September 14, 2009
in social media
|
Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, Dave Carrol, education, engage, engagement, facebook, financial times, FT, future trends in advertising, integrate, Keynote Speaker, learn, listen, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, MIT labs, multinational, multinational brands, new models, Nicholas Negroponte, Obama, ogilvy, Omnicam Media, Omnicom Media Group, peer advocacy, Philippa Brown, rules for social media, social intelligence, social media, social media expert, social media strategy, social networking, step change, sydney, telstra, twitter, United Airlines, united breaks guitars
|
Following a week of intensive meetings in Sydney, I thought I would pull my thoughts and observations together on the differences between the UK and Australian mobile markets. For those not familiar with my background, I am Australian and spent 11 years in Sydney working in the telco and online space. I have spoken to [...]
By Andrew Grill
|
Posted May 5, 2009
in australia
|
Tagged 3, australia, australian mobile market, australian perspective, capped plans, Jennie Bewes, mobile advertising, mobile broadband, online, optus, part 1, telstra, twitter, vodafone
|
I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long – so time to publish, as it is still relevant. As an expat Australian who spent a few years at Telstra, and was directly involved with the Publicis Mojo team on the [...]
By Andrew Grill
|
Posted November 30, 2008
in advertising
|
Tagged australia, Bill Obermeier, just get me Telstra, marketing, mobile advertising, mojo, Myne, permission, preference, privacy, publicis mojo, telstra
|
I found this scan of a full page magazine still in my website image files, and thought I would publish it to show while things have changed, in some cases they have stayed the same. This was a full page house ad that appeared in the “Business Review Weekly” in Australia in 1999. [...]
I’ve just come across an excellent article by Emily Freeman (a subscriber to this blog) on mobile advertising in Australia. As an antipodean (and recently described as one of the “Antiopdean mobile mafia” living in London), I was keen to hear how mobile advertising is being adopted in my old home. Her article provides a [...]
Written by Andrew Grill, January 2001, and presented as a keynote at the Rotary Club of Sydney luncheon, 16th January 2001. In a recent survey of more than 100 Australian companies, global management consulting and executive search firm AT Kearney found that ‘e-leaders’ are proving hard to find. Further, such people were more likely to [...]
By Andrew Grill
|
Posted January 21, 2001
in social media
|
Tagged AT Kearney, B2B, B2C, business to business, business to consumer, dotcom, Dstore, e-business, e-commerce, e-leaders, ebusiness, ecommerce, eDirectors, eLeaders, gartner, new economy, Nicholas Negraponte, rotary, Rotary Club of Sydney, Sydney Rotary, telstra
|
This was a webcast I delivered back in August 2000 – how things have changed since! In my 15 minute talk, I cover ADSL, portals and mobile internet. One quote from the video was that in 2000, 40% of Australians had a mobile. Watch the video below or read the transcript. Hello and welcome. [...]
By Andrew Grill
|
Posted August 8, 2000
in future
|
Tagged 2000 technology predictions, 3G, ADSL, andrew grill, application service provider, australia, e-commerce, ecommerce, future technology predictions, futurist, gsm, Networked, Nicholas Negroponte, portals, sydney, Sydney 2000 Olympics, Sydney Olympics, telstra
|
