Following on from my recent post on “Foursquare fatigue”, and the recent launch of Facebook deals in the the UK, I thought it would be a good time to look at these initiatives, from both the consumer angle as well as the retailer. Anecdotal discussions with a number of retailers as well as consumers point [...]
By Andrew Grill
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Posted February 13, 2011
in location based offers, location based services
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Tagged AdMarvel, Alistair Goodman, facebook, Facebook deals, Facebook places, foursquare, gps, groupon, LBO, lbs, location, Location Based Offers, location bs, m&s, marks & sparks, marks and spencer, mobile coupons, o2, O2 media, O2 more, placecast, Sean Gregory, social media week, starbucks, starbucks lbs, starbucks location
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Both Lucy Kellaway (whom I have never met but would like to) and Jonathan Salem Baskin (with whom I shared an enjoyable dinner in London a few months ago) have written excellent pieces on the use of twitter for customer service. I also wrote a piece about this 12 months ago. Jonathan talks in his [...]
By Andrew Grill
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Posted September 25, 2010
in twitter
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Tagged @aiannucci, @vodafoneUK, advertising, Armando Iannucci, bt, customer service, Darcy Willson-Rymer, Dave Evans, dim bulb, financial times, FT, FT.com, Jonathan Salem Baskin, lucy kellaway, peer advocacy, social media monitoring, social networks, starbucks, twitter, twitter tax, Vodafone.@btcare
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Foursquare seems to be in the news a lot recently, and is starting to exhibit a similar hype curve to that of Twitter. Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]
By Andrew Grill
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Posted March 13, 2010
in mobile, social media
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Tagged 4sq, @andrewgrill, @aplusk, @janole, @mrskutcher, Aston Kutcher, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, Demi Moore, facebook, four square, foursquare, foursquare 101, foursquare advertising, foursquare business model, foursquare celebrities, foursquare currency, foursquare Demi Moore, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter, what is foursquare
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I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”. This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube. But with such a focus on social [...]
By Andrew Grill
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Posted September 30, 2009
in social media
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Tagged advertising, brands, Cathy Wilcox, conversation, crm, dave edwards, engage, engagement, facebook, integrate, isnack 2.0, John Bell, Kraft, learn, listen, Listening, london social media capital, London twitter capital, ogilvy, ogilvy 360, ogilvy 360 digital influence, ogilvy pr, ogilvysocial, Participating, Peter Friedman, Revolution magzine, rory sutherland, social crm, social media, Social Media experts, starbucks, step change, twitter, twitter conference, twitter for brands, Vegemite
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I went to a workshop in London on Thursday afternoon held by dot mobi (the .mobi guys) talking specifically about the Top Ten Mistakes in Mobile Marketing. The event, held at the über trendy Hospital Club in SoHo was well attended (perhaps too well attended by pesky Mobile Monday types who asked lots of tough questions). The host [...]
By Andrew Grill
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Posted June 27, 2008
in dot mobi
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Tagged amy michler, dot mobi, dotmobi, ebay, m., mnobile marketing, mobi, mobile advertising, mobithinking.com, starbucks, top 10 mobile marketing mistakes
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Since my recent post on USB dongles vs Coffee shop WIFi Will the 3G mobile broadband “dongle” kill the WiFi hotspot market?, I received a number of follow up posts following the post being published on Carnival of the Mobilists. Dean Bubley of Disruptive Analysis had a similar theme to his post on Joining the [...]
By Andrew Grill
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Posted January 20, 2008
in mobile
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Tagged 3G, 3G stick, broadband, carnival, coffee, dongle, hsdpa, hspa, mobile, mobilists, starbucks, USB, vodafone, WiFi
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Carnival of the Mobilists #106 is up at http://www.xellular.net/2008/01/carnival-106-is.html, hosted by Xen Mendelsohn of Xellular Identity. where you will read a number of interesting articles from thought leaders in the mobile space including… Ajit Jaokar of Open Gardens asks us will P2P IMS applications take off or will there be only Web applications? Very interesting [...]
By Andrew Grill
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Posted January 14, 2008
in carnival
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Tagged broadband, carnival, coffee, dongle, identity, IMS, market, mobile, mobilists, p2p, point, starbucks, view, WiFi, wireless, xellular
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The picture on the left (taken late December 2007) shows a more common sight than a few years ago. I have been using WiFi in Starbucks and other coffee shops for nearly 8 years now, and for I think the last 6 years I was predictably the only person on a laptop (connected to WiFi) [...]
By Andrew Grill
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Posted January 9, 2008
in mobile broadband
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Tagged 3, 3G, 3G broadband, bbc, bill thompson, coffee shop, dongle, high speed packet access, hsdpa, london, mobile, starbucks, vodafone, WiFi, WiFi hotspots, WiFi vs 3G
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