I was honoured to be asked to present a keynote at this year’s Online Marketing Conference & Exhibition held at the East Midlands Conference Centre, within the University of Nottingham’s campus. This post has been composed and published on the train back from Nottingham to London (thanks to East Midlands Trains free WiFi). The event [...]
By Andrew Grill
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Posted March 21, 2011
in social media
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Tagged #omce2012, about.com, AT&TNottingahm, backtweets, conference, DK, east midlands conference centre, emcc, flickr, Getclicky, gogle alerts, google, google profile, Graham Jones, grahamjones, iPad, klout, left prefrontal cortex, managefilter, mediasnackers, mobile, peerindex, prefontal cortex, slideshare, social, social media, social networking, Tippex, tweetdeck, University of Nottingham, url shortener, visible intelligence, visible technologies
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Amazingly I have held this post in draft for over 12 months (I have been busy working with blue-chip clients in social media and running after a 4 year old). I was prompted to take it out of draft and publish it as a result of a BBC story I read today: “Facebook driving mobile [...]
By Andrew Grill
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Posted October 15, 2010
in mobile social networking
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Tagged 360.com, facebook, mobile, mobile social networking, Morgan Stanley, orange, Social Life, social networking, teenagers don't twitter, twitter, vodafone 360
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I landed in Sydney at 5:30am on Saturday from London and by the time I had arrived at the hotel and checked in, the TV channels were buzzing with the news that the Prime Minister, Julia Gillard was about to call a Federal Election. All of the commentators were calling this the “twitter election” as apparently [...]
By Andrew Grill
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Posted July 18, 2010
in social networking
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Tagged #ausvotes, ABC news 24, AEC, AEC website, August 21, australia, Australia House, australian election, australian election postal vote, channel 7, channel 9, dfat, election, Electoral Commission, expat Australian, High Commission, how to vote in the Australian 2010 election, Julia Gillard, Liberals, politics, postal vote, postal vote form, Prime Minister, Sky News, social media, social networking, Tony Abbott, twitter, twitter election, UK postal vote, voting from the uk, voting in the australian election, voting overseas
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It must be a slow news week, because a recent Daily Mail article by Jason Lewis titled How ‘BT Sarah’ spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers seems to suggest that companies that are actively seeking our customer feedback on public websites [...]
By Andrew Grill
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Posted June 6, 2010
in social media
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Tagged beat-up, beatup, bt, BT Sarah, carphone warehouse, customer service, daily mail, daily mail beat-up, debatescape, engage, facebook, integrate, Jason Lewis, learn, listen, listen learn engage integrate, social media monitoring, social networking, social networks, spying, twitter, visible technologies
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I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally. Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]
By Andrew Grill
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Posted January 13, 2010
in social media
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Tagged Blake Cahill, Centurion Holdings, dan vetras, elizabeth morgan, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, kelly pennock, Matt Krna, social media analytics, social media growth, social media intelligence, social media marketing, social media monitoring, social media tools, social network, social network intelligence, social networking, social networks, Starting the Social Media Conversation, visible technologies, wpp
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I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade! When I think back to where I was and what I was doing 10 years ago in 1999, and where I am in the world now – it has been an amazing [...]
By Andrew Grill
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Posted December 15, 2009
in mobile
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Tagged @cotmobilists, Ajit Jaokar, carnival, cotm, Dr Jim Taylor, mobile, mobile advertising, mobile marketing, mobile social networking, mobilists, msearchgroove, orange, Orange On, peggy salz, Raj Singh, Rudy de Waele, social networking, Thibaut Rouffineau, Tomi Ahonen, vodafone, vodafone 360, Volker Hirsch
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This post looks at taking social media mobile and how the growth in social networks will drive mobile internet usage. You can’t help noticing how fast social networks are growing around the world, and with the two that get the most press lately – Facebook and Twitter, the real question is what does the explosion [...]
By Andrew Grill
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Posted October 6, 2009
in social networking
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Tagged Allan Moore, facebook, microsoft, mobile internet, mobile internet adoption, mobile internet plans, mobile meets social networking, mobile social, mobile social media, mobile social networking, mobile web, moso, orange, Orange social life, social media, social networking, the glittering allure of the mobile society, twitter, vf360, vodafone 360
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Nokia calls on UK developers to drive innovation in mobile apps with £20,000 up for grabs. LONDON UK – The Calling All Innovators competition is back and this time Nokia is looking for talented UK developers to create the next big thing in mobile applications. The competition was announced at Nokia’s first Ovi Developer Open [...]
By Andrew Grill
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Posted September 28, 2009
in Nokia
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Tagged business, developer contest, Forum Nokia, games, Nokia, nokia developer, Ovi, ovi developer, ovi store, Rupert Englander, social location, social networking, UK developer contest
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Today Vodafone announced their new Vodafone 360 initiative #vf360 to raise the stakes in the mobile social networking and app store battle between operators. Designed as a major refresh of their Vodafone Live! initiative, Vodafone 360 aims to go beyond a simple web portal and instead link Vodafone customers with their favourite mobile applications and [...]
By Andrew Grill
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Posted September 24, 2009
in social media, vodafone
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Tagged 118 118, 118118, ESPN soccernet, facebook, friends, KGB, lbs, location, maps, photos, social media, social networking, Timeout, Timeout film, Tube Exists, twitter, vf360, vodafone, vodafone 360, vodafone facebook, Vodafone Mclaren Mercedes, Vodafone shop, vodafone social media, vodafone social networking, vodafone twitter
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I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]
By Andrew Grill
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Posted September 14, 2009
in social media
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Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, Dave Carrol, education, engage, engagement, facebook, financial times, FT, future trends in advertising, integrate, Keynote Speaker, learn, listen, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, MIT labs, multinational, multinational brands, new models, Nicholas Negroponte, Obama, ogilvy, Omnicam Media, Omnicom Media Group, peer advocacy, Philippa Brown, rules for social media, social intelligence, social media, social media expert, social media strategy, social networking, step change, sydney, telstra, twitter, United Airlines, united breaks guitars
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I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space. You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://lc.tl/ad2020 to access this blog post. [...]
By Andrew Grill
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Posted August 1, 2009
in advertising
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Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value
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I received some interesting news from my friends at Xtract – press release below – looks interesting. Jouko and the team are a very smart bunch, as I have blogged previously. Social Links On-Demand gives mobile operators 39 per cent faster payback time Helsinki, Finland and London, England — 20 May 2009 – From today, [...]
By Andrew Grill
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Posted May 20, 2009
in social networking
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Tagged advertising, community dynamics, cost per relevant audience, CPRA, crm, Emily McDaid, Hatch PR, Julien Theys, marketing, mobile advertising, mobile social media, operators, pay-as-you-go service model, press, press release, SaaS, screen digest, social intelligence, social links, Social Links On-Demand, social media, social networking, targeted advertising, viral, Xtract, xtract.com
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I’m delighted to see Google launch their Latitude product, as I have been saying for some time privately as well as during my numerous presentations on location and location advertising that this would be the next step for Google mobile maps (GMM). As Google have the monopoly on worldwide automated location determination (via their GMM [...]
By Andrew Grill
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Posted February 5, 2009
in location
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Tagged blogloc, fireeagle, gmm, google, Google latitude, google mobile maps, lba, lbs, locatik, location based services, location sharing, Mapmytracks, mobile advertising, mobile location, nokia maps, Palringo, Puskaradio, social networking
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The lovely Elissa at Racepoint Group sent me a recent release about itsmy.com and Taptu. Recently I had the chance to meet and interview Steve Ives who is the CEO of Taptu so I’m happy to post the release below verbatim. Well done Taptu! Taptu chosen to provide search functionality for over two million users [...]
At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy. Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise [...]
By Andrew Grill
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Posted October 15, 2008
in advertising
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising
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London is a diverse and interesting city, and having lived here for the last 2 years I am constantly amazed at the interesting people I come across each week. This morning I attended a social networking event, and met Mario Cacciottolo who has a really interesting concept and website called someone once told me. He [...]
Since the Symbian smartphone show in 2007, I have been trialing the Locatik location based social networking service from the team at Psiloc. These are the guys who are well known for developing quality symbian software including psiloc connectwhich is the first application I load onto any new Nokia. It has now been released as version [...]
By Andrew Grill
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Posted August 26, 2008
in location
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Tagged cell-ID, fire eagle, friend finder, google mobile maps, gps, lbs, locatik, location, location based, location enabled social networking, psiloc, social networking
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For some time now, the Subscriber Identity Module – more commonly known as the SIM – has been pushed away from the limelight to make way for the new ‘shining stars’ such as instant messaging, mobile marketing and social networking. It is now time for the SIM to take a new lease of life and [...]
Over at Faster Future, David Cushman has an excellent pitch for why traditional advertising won’t work in social networks. He brilliantly uses the concept of a presenter “broadcasting” to an audience to show how traditional advertising works, then breaks this down into how social networks receive and digest information in groups. “They aren’t looking at [...]
Like many people reading this post, I first came across Twitter when reading a story about web 2.0 and the “Facebook phenomenon”. Twitter is normally mentioned in the same sentence as these other websites – but is it really a serious proposition, or one of a number of ways you can now waste your time? [...]
By Andrew Grill
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Posted June 26, 2008
in opinion
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Tagged Bebo, business twitter, facebook, instant messaging, metadata, mobile, mobile advertising, myspace, now public, nowpublic, social networking, tesco clubcard, tweet, twitter, twitter personality, twitter.com, user generated content, zeitgeist
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I read with interest in the Financial Times on Wednesday that Linkedin.com, the business networking site is now valued at more than $1Bn following some recent investment from Bain Capital. The article contrasts the $15bn valuation for Facebook implied by a Microsoft investment of $240m last year and the $580m News Corp paid for the parent company [...]
Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment. By now, many of you will have read the [...]
By Andrew Grill
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Posted January 27, 2008
in opinion
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Tagged 2008, 3G, advertising, advertisment, broadband, conference, consumer, convergence, creative, davos, Eric, gmm, google, gps, handsets, industry, internet, lbs, location, mapping, marketing, microsoft, mobile, mylocation, navigation, positioning, predictions, privacy, Schmidt, search, social networking, web, wireless
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Back in February, I was introduced to LinkedIn by my boss David Burden. Since then I’ve grown my network of trusted business contacts to over 120. With linkedin, you can wash your own Outlook contacts with those using Linkedin. When I joined I did this and found over 35 people I already knew were using the [...]
