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Does your company or agency need to hire a “social media expert”?

I am regularly introduced as a “social media expert” which is on one hand incredibly flattering, but on the other totally incorrect and inappropriate. When introduced as such before I speak at conferences around the world, I always stop and interrupt the conference chair and correct them. I am a practitioner I protest…I actually do [...]

By Andrew Grill | Posted October 14, 2010 in advertising, social media | Tagged agency, Ben Ayres, Carat, itv, Matt Morrison, Mazi, mediaczar, ogilvy, optus, practitioner, SMEG, social media, social media echo chamber, social media expert, social media expert guru, social media guru, Starcom MediaVest, telstra | Comments (7)

What new skills are required for social media aware marketers?

As promised in a previous post “Why are clients still scratching their heads about Social Media?” I wanted to look at the additional skills that marketing leaders will need to possess from now on to understand the new world of social media and drive real benefit from it. This post has been prompted by some [...]

By Andrew Grill | Posted March 6, 2010 in social media | Tagged corporate experience, digital media skills, london recruitment, london social media skills, major players, MajorPlayers, marketing leaders, new media, new media skills, new technology, recruitment, revolution magazine, social media, social media expert, social media influencer, social media marketing, social media recruitment, social media skills, social media skills shortage, startup experience, twitter, walk the talk | Comments (0)

Listen, Learn, Engage and Integrate – 4 rules for brands using social media Part 1

I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]

By Andrew Grill | Posted September 14, 2009 in social media | Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, Dave Carrol, education, engage, engagement, facebook, financial times, FT, future trends in advertising, integrate, Keynote Speaker, learn, listen, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, MIT labs, multinational, multinational brands, new models, Nicholas Negroponte, Obama, ogilvy, Omnicam Media, Omnicom Media Group, peer advocacy, Philippa Brown, rules for social media, social intelligence, social media, social media expert, social media strategy, social networking, step change, sydney, telstra, twitter, United Airlines, united breaks guitars | Comments (18)