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Radian6 acquisition – an endorsement of social media business value today

Full disclosure: I head international sales for Visible Technologies from their London office. Stephen Waddington (@wadds) said in a tweet this morning that he had gone back and re-read my Social CRM post from January on the news that Salesforce.com has bought Visible competitor, Radian6. Smart man is Stephen, because he linked my discussion about what [...]

By Andrew Grill | Posted March 31, 2011 in social media | Tagged enterprise social media, kelly pennock, radian 6, Radian6, Radian6 acquisition, salesforce, salesforce buys radian6, salesforce.com, social intelligence, social media, social media monitoring, stephen waddington, visible intelligence, visible technologies, wadds | Comments (0)

Visible Intelligence tool now includes powerful influencer analysis

Nice to finally be in a position to talk about one of my favourite clients, John Lewis, included here in the release about the new Visible Intelligence influencer tool launched today. Contact me if you would like to see it in action. BELLEVUE, Wash., February 24, 2011 To help enterprises unlock the business value of their [...]

By Andrew Grill | Posted February 24, 2011 in social media | Tagged Clay McDaniel, competitive intelligence, Emma McLaughlin, enterprise social media, Home Depot, influencer, influencer identification, Jason Shockley, John Lewis, kelly pennock, klout, peer index, postrank, social intelligence, Spring Creek Group, topic discovery, visible, visible intelligence | Comments (3)

Is 2011 the year of social? Early pointers provide positive signs

So many things in the early part of January are pointing to 2011 being a serious year for social media, and possibly the year when it comes of age and is plumbed into everything in a powerful and meaningful way. From where I sit at Visible Technologies, where I run international sales (everything outside of [...]

By Andrew Grill | Posted January 27, 2011 in social CRM, social media | Tagged crm, facebook, Saints, salesforce, salesforce.com, social, social intelligence, social listening, social media, social media credentials, social media handles, social media monitoring, SPSC, St Peter's Adelaidde, St Peter's College, St Peter's Old Scholar's Association, twitter, visible technologies | Comments (7)

What could destroy Twitter? Great customer service

Twitter should not be seen as a problem for companies, instead it could be the perfect solution, but only if we move from hearing to actually listening. Until now, we may have thought it was just ourselves that had a bad experience with companies, as everyone else receives great customer service from their [insert any [...]

By Andrew Grill | Posted November 3, 2010 in social media | Tagged ad age, adage, bt, ceo, chief executive, complaits, customer complaints, customer service, customer service issues, destroy twitter, dim bulb, great customer service, hearing, Jonathan Salem Baskin, Listening, newspaper, ombudsman, PR, product development, product feedback, self publishing, social intelligence, TIO, twitter, twitter tax, vodafone | Comments (4)

Do we need influencers or advocates?

Good question. Almost daily I am asked by clients to “find us the influencers” using social media monitoring. However by focusing on those who we deem to be influential are we missing a trick with those who are already advocates for our brand. Michael Brito, Vice President of Social Media, for Edelman Digital and 3 [...]

By Andrew Grill | Posted November 1, 2010 in influence, social media | Tagged @vodafoneUK, advocate, advocates, celebrities, Edelman, facebook, influencers, innfluencer, Michael Briro, social intelligence, social media, social media monitoring, social media today, sure signal, suresignal, trust barometer, twitter, vodafone | Comments (6)

Visible Technologies Unveils New Social Intelligence Platform

Visible Technologies Details Next-Generation Platform to Address the Changing Social Media Landscape BELLEVUE, Washington, October 28, 2010 — Visible Technologies today unveiled its vision for Social Intelligence, the ability to extract measurable business value from social conversations, enabling companies to capitalize on the rapidly growing and changing social media landscape. The company also announced today [...]

By Andrew Grill | Posted October 28, 2010 in Social Intelligence | Tagged Autodesk, Blanc & Otus, Boost Mobile, Burson-Marsteller, business value, Colin Sutton, Debbie DeGabrielle, Dr Pepper Snapple Group, Forrester Research, Group M, GroupM, kelly pennock, M80, microsoft, Omniture, Razorfish, Seth Friedman, social conversations, social intelligence, social intelligence platform, Social Media Landscape, social media metrics, social media monitoring, social monitoring tools, Suzi Owens, Trends 2010: Listening Platform, Tribal DDB, Tribal DDB Worldwide, Vail Resorts, Vanessa Fox, visible, visible intelligence, WPP and Spring Creek Group, Wunderman Network, Xerox, Zach Hofer | Comments (5)

Listen, Learn, Engage and Integrate – 4 rules for brands using social media Part 1

I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]

By Andrew Grill | Posted September 14, 2009 in social media | Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, Dave Carrol, education, engage, engagement, facebook, financial times, FT, future trends in advertising, integrate, Keynote Speaker, learn, listen, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, MIT labs, multinational, multinational brands, new models, Nicholas Negroponte, Obama, ogilvy, Omnicam Media, Omnicom Media Group, peer advocacy, Philippa Brown, rules for social media, social intelligence, social media, social media expert, social media strategy, social networking, step change, sydney, telstra, twitter, United Airlines, united breaks guitars | Comments (18)

Xtract launches industry’s first social intelligence solution as a service

I received some interesting news from my friends at Xtract – press release below – looks interesting. Jouko and the team are a very smart bunch, as I have blogged previously. Social Links On-Demand gives mobile operators 39 per cent faster payback time Helsinki, Finland and London, England — 20 May 2009 – From today, [...]

By Andrew Grill | Posted May 20, 2009 in social networking | Tagged advertising, community dynamics, cost per relevant audience, CPRA, crm, Emily McDaid, Hatch PR, Julien Theys, marketing, mobile advertising, mobile social media, operators, pay-as-you-go service model, press, press release, SaaS, screen digest, social intelligence, social links, Social Links On-Demand, social media, social networking, targeted advertising, viral, Xtract, xtract.com | Comments (4)