London Calling » Quattro Wireless

LondonCalling.co » thoughts on all things social and mobile

RSS

Tag Archives: Quattro Wireless

A big week for the iPad in more ways than one

This week has been a big week for the iPad. Not only did Steve Jobs launch the iPad2 on March 2nd, there has been a lot of discussion in the UK about iPadvertising as well as how iPad publishers are being treated by Apple. Image credit: Reuters. I first used the term “iPadvertising” on my [...]

By Andrew Grill | Posted March 4, 2011 in iPad | Tagged 30% apple cut, apple, brands, econsultancy, Forrester, Forrester iPad, Forrester ipad2, FT ipad, FT iPad app, iAd2, impedence, iPad, ipad advertising, ipad2, ipadvertissing, mobile ads, mobile advertising, mobile operators, New Media Age, nma, premium rate SMS, Project magazine, PRSMS, publisher, Quattro Wireless, Sean King, Seven publishing, Steve Jobs, TV-Radio-Outdoor-Web-Mobile-iPad-Social, Virgin Project, walled garden | Comments (4)

Will Apple’s iAd fail at the first hurdle in the UK?

I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. Now this to me seems like an awful lot of money, especially for a mobile campaign – and on [...]

By Andrew Grill | Posted November 25, 2010 in mobile advertising | Tagged 3P's of mobile advertising, Absolute Radio Stefan Bardega, ad serving, apple, iAd, iPad, iphone, iPod, james tagg, MediaCom, MediaCom beyond advertising, New Media Age, nma, Quattro Wireless, renault, social media, Steve Jobs, Theo theodorou, todd tran, UK, UK market, Unilever, US | Comments (3)

The mobiThinking guide to mobile advertising networks

Andy Favell, editor of mobiThinking from dotMobi has been in touch about a new guide to mobile advertising networks they have just launched. The guide profiles nine of the most important mobile ad networks giving publishers and advertisers an exclusive insight into who they are, what they do and what geographies they cover. Considering the [...]

By Andrew Grill | Posted September 27, 2009 in advertising | Tagged admob, advertising.com, Andy Favell, aol, blind mobile advertising, blind mobile advertising networks, blind networks, BuzzCity, dotmobi, InMobi, jumptap, Madhouse, mobile ads, mobile advertisers, mobile advertising, mobile advertising networks, mobile guide, mobile marketing, mobile publishers, mobithinking, Nokia Interactive, premium advertising, Pudding Media, Quattro Wireless | Comments (2)