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Mobile coupons could be just the ticket for frazzled consumers

Recently while I was sitting in Madrid airport having just come from a very successful meeting about mobile advertising I saw an article in the Financial Times by Jonathan Birchall titled Advertisers switch focus to money-off coupons, so I thought it worth highlighting. America is well known for its coupon culture, but it seems the [...]

Mobile Advertising Is Broken – Who Will Fix It?

I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face with mobile advertising. Peggy gives a great introduction to the post over on msearchgroove, and Jonathan Macdonald, one of the drivers [...]