LondonCalling.co » thoughts on all things social and mobile

RSS

For mobile advertising, orchestrate don’t dominate says Peggy Anne Salz

One of the industry’s sharpest minds, Peggy Anne Salz from msearchgroove has penned a simply brilliant column that looks at mobile advertising. Her takeaway from the article is republished again below: “Mobile advertising is at a critical juncture. Fortunately, the industry recognizes the need to speak the same language. Now it must begin to tackle [...]