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London 2012 Olympics O2 sponsor deal is no different from previous games

I read with interest the piece in the Telegraph by Katherine Rushton titled London 2012 Olympics: chaos for mobile phones and the comments underneath the piece from outraged Londoners. For those of us for which this is our first taste of an Olympics in our home town or country, some of the antics such as [...]

By Andrew Grill | Posted November 14, 2011 in mobile, olympics | Tagged , , , , , , , , , , , , , , | Comments (1)

Does your company or agency need to hire a “social media expert”?

I am regularly introduced as a “social media expert” which is on one hand incredibly flattering, but on the other totally incorrect and inappropriate. When introduced as such before I speak at conferences around the world, I always stop and interrupt the conference chair and correct them. I am a practitioner I protest…I actually do [...]

By Andrew Grill | Posted October 14, 2010 in advertising, social media | Tagged , , , , , , , , , , , , , , , , , | Comments (7)

Australian mobile market perspective part 1

Following a week of intensive meetings in Sydney, I thought I would pull my thoughts and observations together on the differences between the UK and Australian mobile markets.  For those not familiar with my background, I am Australian and spent 11 years in Sydney working in the telco and online space. I have spoken to [...]

By Andrew Grill | Posted May 5, 2009 in australia | Tagged , , , , , , , , , , , , , | Comments (4)

Australian carrier Optus launches mobile ad strategy

I was drawn to this story from a post at mUmBRELLA.  According to the lovely Natalie Apostolou at Digital Media magazine,  Optus has entered the mobile advertising game, completing its first significant pilot campaign with client McDonalds over December to over 100 customers. Quoting the story below: Optus General Manager content and portals Mark Mulder, revealed to [...]

By Andrew Grill | Posted January 25, 2009 in advertising | Tagged , , , , , , , | Comments (0)