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Australian carrier Optus launches mobile ad strategy

I was drawn to this story from a post at mUmBRELLA.  According to the lovely Natalie Apostolou at Digital Media magazine,  Optus has entered the mobile advertising game, completing its first significant pilot campaign with client McDonalds over December to over 100 customers. Quoting the story below: Optus General Manager content and portals Mark Mulder, revealed to [...]