I read with interest the piece in the Telegraph by Katherine Rushton titled London 2012 Olympics: chaos for mobile phones and the comments underneath the piece from outraged Londoners. For those of us for which this is our first taste of an Olympics in our home town or country, some of the antics such as [...]
By Andrew Grill
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Posted November 14, 2011
in mobile, olympics
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Tagged bt, facebook, Katherine Rushton, LOCOG, London 2012, London 2012 Olympics: chaos for mobile phones, o2, olympics, optus, sydney 2000, Sydney Olympics, telstra, twitter, Visa, vodafone
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Following on from my recent post on “Foursquare fatigue”, and the recent launch of Facebook deals in the the UK, I thought it would be a good time to look at these initiatives, from both the consumer angle as well as the retailer. Anecdotal discussions with a number of retailers as well as consumers point [...]
By Andrew Grill
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Posted February 13, 2011
in location based offers, location based services
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Tagged AdMarvel, Alistair Goodman, facebook, Facebook deals, Facebook places, foursquare, gps, groupon, LBO, lbs, location, Location Based Offers, location bs, m&s, marks & sparks, marks and spencer, mobile coupons, o2, O2 media, O2 more, placecast, Sean Gregory, social media week, starbucks, starbucks lbs, starbucks location
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ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone. London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of [...]
By Andrew Grill
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Posted September 17, 2009
in mobile marketing
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Tagged ad tech, ad tech london, ad:tech London, adtech, advertising, agency buyers, akqa, brands, Contagious Magazine, dan rosen, Emily Hare, google, Grey London, gsma, Henry Stevens, James Easterbrook, James Parton, Jon Willams, london ad show, london marketing conference, mobile, mobile marketing, mobile marketing show, My Agency, o2, Robert Hamilton
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Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in London this week. A review on the event from the IAB website is provided below. Looks like a great event – and further evidence that [...]
By Andrew Grill
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Posted April 26, 2009
in mobile
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Tagged 4th Screen, Bauer, Claire Valotti, Guy Phillipson, IAB, intenet advertising bureau, James McDonald, Jon Mew, Kurt Edwards, microsoft, Mindshare, mobile advertising, o2, orange, Paul Lyonette, Sarah McCluskey, Steve Ricketts
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With the flurry of announcements about application stores at Mobile World Congress in Barcelona recently, it got me thinking… At what point does an application store from Apple, Nokia or a mobile operator simply become another walled garden? Let’s check for the signs that app stores are really just a new type of walled garden: [...]
By Andrew Grill
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Posted February 28, 2009
in app store
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Tagged android, Android market, ap store, app store, apple, application store, carrier deck, epoceware, google, iphone, mobile applications, Nokia, o2, operator deck, operator portal, orange, Ovi, symbian, vodafone, walled gardens
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16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]
By Andrew Grill
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Posted February 16, 2009
in mobile
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Tagged 3, GSM Association, gsma, mobile advertising, mobile world congress, moibile metrics, MWC, o2, orange, t-mobile, UK mobile operators, vodafone
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On January 22nd in London, Mobile Europe hosted a roundtable sponsored by Gigafone on mobile advertising. The question for the roundtable hosted by Mobile Europe Editor Keith Dyer was “What do agencies, brands, technology providers and operators need to do to turn mobile advertising into a success story in 2009?” Sounds like a job for Telecoms [...]
By Andrew Grill
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Posted February 6, 2009
in advertising
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Tagged Gigafone, IAB, keith dyer, mobile advertising, nielsen, o2, O2 media, Publicis Dialog, rountable, telecoms hothouse
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Just a heads up to all London Calling readers. Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to succeed in mobile advertising in 2009″. Held at the funky Wallace Space in St Pancras, I was joined by Editor Keith Dyer and some [...]
By Andrew Grill
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Posted January 22, 2009
in opinion
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Tagged Gigafone, how to succeed in mobile advertising, IAB, james macdonald, Kent Ferguson, Kieron Matthews, mobile advertising, Mobile Europe Magazine, nielsen mobile, o2, publicis, roundtable, Thomas Curwen
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According to a report in the NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to reach O2’s 18.7 million subscribers by placing integrated campaigns across mobile, email, online, in-store, direct and experiential channels. O2 [...]
On Monday 13th October, I attended a very interesting Mobile Monday in London on Near Field Communication (NFC). The event was kindly sponsored by Proxama who are not just into NFC, but also doing some smart things with interactive TV. The two speakers were Victoria Richardson, who is Head of Marketing at Proxama (and who also kindly [...]
Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s Adlndex for Mobile research, conducted by Dynamic Logic. Mobile pre-roll ads, which ran on O2 Active, are “attention grabbing” and increase brand recognition and favorable opinions of advertisers, the [...]
By Andrew Grill
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Posted August 7, 2008
in advertising
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Tagged 4th screen advertising, ad index, advertising content, blyk, dynamic logic, mobile advertising, mobile advertising index, mobile survey, o2, o2 mobile advertising survey results, targeted mobile advertising, uk mobile advertising survey
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I picked up the latest Carphone Warehouse brochure yesterday – always a good read for market research. I came across this full page O2 ad below. I’m a loyal Vodafone customer so no need to switch – but I love reading mobile company small print for a laugh. Reading the small print, it says “When you [...]
By Andrew Grill
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Posted July 20, 2008
in advertising
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Tagged advertising, brochure, carphone warehouse, fine print, flickr, legal, o2, orange, outdoor, proof read, small print
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We all know that the time leading up to Christmas and New Year is a very slow news period, but many mobile commentators including myself had a quiet chuckle when they read the story on the front page of the UK’s Financial Times on Christmas Eve 2007 – iPhone users raise network hopes. Quoting the story [...]
By Andrew Grill
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Posted December 28, 2007
in opinion
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Tagged 3G, advertising, advertisment, data, EDGE, google, hspa, iphone, marketing, mobile, news, o2, predictions, press, sms, text
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