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Following on from my recent post on “Foursquare fatigue”, and the recent launch of Facebook deals in the the UK, I thought it would be a good time to look at these initiatives, from both the [...]
ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone. London – 17 September 2009: Marketers are expected to [...]
Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in [...]
16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining [...]
On January 22nd in London, Mobile Europe hosted a roundtable sponsored by Gigafone on mobile advertising. The question for the roundtable hosted by Mobile Europe Editor Keith Dyer was [...]
Just a heads up to all London Calling readers. Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to [...]
According to a report in the NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to [...]
On Monday 13th October, I attended a very interesting Mobile Monday in London on Near Field Communication (NFC). The event was kindly sponsored by Proxama who are not just into NFC, but also [...]
Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s Adlndex for Mobile research, conducted by [...]
We all know that the time leading up to Christmas and New Year is a very slow news period, but many mobile commentators including myself had a quiet chuckle when they read the story on the front [...]
