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Mobile Europe roundtable on how to succeed in mobile advertising

Just a heads up to all London Calling readers.  Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to succeed in mobile advertising in 2009″. Held at the funky Wallace Space in St Pancras, I was joined by Editor Keith Dyer and some [...]

By Andrew Grill | Posted January 22, 2009 in opinion | Tagged , , , , , , , , , , , , | Comments (0)

What is holding back mobile advertising?

Following on from my post and review of a recent Nielsen Mobile report, I read their September 2008 report “Realizing Potential: Overcoming Barriers to the U.S. Mobile Advertising Market” which contains a section outlining what they believe is holding mobile advertising back. I read this part of the report and kept saying “yes, yes yes” back to [...]

By Andrew Grill | Posted September 22, 2008 in advertising | Tagged , , , , , , , , , | Comments (1)

Mobile internet users 60% more likely to accept mobile advertising says Nielsen Mobile

I picked up some interesting mobile advertising stats via marketingcharts.com from a recent (July 2008) Nielsen mobile study called Critical Mass The Worldwide State of the Mobile Web. Key takeaways from the report included The US, UK and Italy are leaders in mobile internet penetration, with 15.6% of mobile subscribers in the US, 12.9% of subscribers in the UK [...]

By Andrew Grill | Posted September 22, 2008 in advertising | Tagged , , , , , , | Comments (2)