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Branded applications will drive mobile advertising in 2010

Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising. Those that have seen [...]

By Andrew Grill | Posted January 10, 2010 in applications | Tagged app store, be there, branded applications, branded apps, branded utility, Diageo, iphone, iphone apps, mma, mobile applications, mobile marketing, Nic Newman, rory sutherland, Smirnoff, Smirnoff be there, spirnoff iphone, Tigerspike, Time Out, Timeout, timeout application, timeout iphone application | Comments (9)

World’s Biggest Coffee Morning donate via text campaign

TigerSpike and MX Telecom were behind the Macmillan’s World’s Biggest Coffee Morning with a new charity SMS Short Code range - meaning that UK mobile operators are now coming to the party to allow more of the premium SMS revenue to flow to charities, making charity SMS donations a more attractive proposition. LONDON, United Kingdom – 25 [...]

By Andrew Grill | Posted September 26, 2009 in mobile fundraising | Tagged 70123, biggest coffee morning, charity, charity fundraising, charity sms, coffee morning, cuppa, donate via sms, donate via text, Joanna Dew, Macmillan Cancer Support, mobile data association, mobile fundraising, MX Telecom, Nic Newman, personal media company, premium text charity, sms charity donations, sms donation, text donation, Tigerspike, World’s Biggest Coffee Morning | Comments (1)