There is a Clear Channel bus shelter on Kensington High Street (an upmarket suburb in London) that proudly shows a large NFC icon. As I have one of the few commercially available NFC handsets in the UK (a Blackberry 9900), I decided to turn on the NFC function and tap my phone on the big [...]
By Andrew Grill
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Posted December 11, 2011
in NFC
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Tagged @cc_play, blackberry 9900, bus stop advertising, bus stop nfc, canon christmas promotiom, canon winter cashback, cc_pay, Clear Channel, clear channel NFC, clearchannel twitter, digital out of home, dooh, kensington, kensington high street, londo nfc, london digital 6 sheet, nfc, nfc advertising, NFC FAIL, ooh, out of home, outdoor, outdoor advertising
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I am probably one of the world’s greatest advocates for anything mobile, except for one thing. QR codes, mobile barcodes – call them what you may. You see, in my eyes if you put a barrier in the way of a consumer redeeming something, or using a new technology then it will never really take [...]
By Andrew Grill
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Posted May 6, 2011
in social media
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Tagged blackberry, columbia, Fendi, high street, McDonald barcode, mobil ebardodes, nfc, NFC FAIL, normob, qr code, QR codes, qr fail, QR reader, qr skeptic, sceptic, skeptic, times, TV ad, waitrose, wave and pay
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Welcome to edition 146 of Carnival of the Mobilists. It might be my birthday this week, but you get all the presents in terms of some fantastic posts from the world of mobile. This week, the carnival comes to you from London as the attention of the mobile world is focussed on Earls Court and [...]
By Andrew Grill
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Posted October 20, 2008
in carnival
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Tagged 3g americas, 3g broadband router, advertising, Ajit Jaokar, bango whitepaper, carnival, carnival of the mobilists, Chetan Sharma, eu, european union, g1, google andriod, handheld learning, iphone, london, london calling, marketing, mobile advertising, mobile blogs, mobile marketing for newbies, mobile marketing whitepaper, mobile video, mobilists, msearchgroove, mtrends, nfc, Nokia 5800, peggy salz, Rude de Wade, smartphone show, symbian, thought leadership
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On Monday 13th October, I attended a very interesting Mobile Monday in London on Near Field Communication (NFC). The event was kindly sponsored by Proxama who are not just into NFC, but also doing some smart things with interactive TV. The two speakers were Victoria Richardson, who is Head of Marketing at Proxama (and who also kindly [...]
