I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade! When I think back to where I was and what I was doing 10 years ago in 1999, and where I am in the world now – it has been an amazing [...]
By Andrew Grill
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Posted December 15, 2009
in mobile
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Tagged @cotmobilists, Ajit Jaokar, carnival, cotm, Dr Jim Taylor, mobile, mobile advertising, mobile marketing, mobile social networking, mobilists, msearchgroove, orange, Orange On, peggy salz, Raj Singh, Rudy de Waele, social networking, Thibaut Rouffineau, Tomi Ahonen, vodafone, vodafone 360, Volker Hirsch
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I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media. Naturally, the magazine is not in paper form but in a easily readable online format. It has a good cross section of articles covering a variety of “point zero” [...]
By Andrew Grill
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Posted September 5, 2009
in opinion
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Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon
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One of the industry’s sharpest minds, Peggy Anne Salz from msearchgroove has penned a simply brilliant column that looks at mobile advertising. Her takeaway from the article is republished again below: “Mobile advertising is at a critical juncture. Fortunately, the industry recognizes the need to speak the same language. Now it must begin to tackle [...]
By Andrew Grill
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Posted February 27, 2009
in opinion
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Tagged acision, analyst, Gigafone, mobile advertising, msearchgroove, netsize guide, ogilvy, opinion, Peggy Anne Salz, RCR Wireless, thought leadership
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Peggy Anne Salz, my good friend and fellow blogger over at MSearchGroove (where I write occasional guest columns) has posted this week on a subject dear to my heart – that of the need for mobile advertisers to deliver more benefits to publishers and advertisers. In Peggy’s recent post she says: “The mobile advertising market has [...]
I was honoured to be asked to chair, speak and also sit on a panel at the IIR Location 2008 conference in Berlin this week. It was quite a conference on a number of fronts, and over the weekend I will be providing a more comprehensive review. In the meantime, have a look at James [...]
I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face with mobile advertising. Peggy gives a great introduction to the post over on msearchgroove, and Jonathan Macdonald, one of the drivers [...]
By Andrew Grill
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Posted October 21, 2008
in opinion
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Tagged jonathan macdonald, mobile advertising, mobile marketing, msearchgroove, ogilvy, opinion, permission, preference, privacy, procter and gamble
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Welcome to edition 146 of Carnival of the Mobilists. It might be my birthday this week, but you get all the presents in terms of some fantastic posts from the world of mobile. This week, the carnival comes to you from London as the attention of the mobile world is focussed on Earls Court and [...]
By Andrew Grill
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Posted October 20, 2008
in carnival
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Tagged 3g americas, 3g broadband router, advertising, Ajit Jaokar, bango whitepaper, carnival, carnival of the mobilists, Chetan Sharma, eu, european union, g1, google andriod, handheld learning, iphone, london, london calling, marketing, mobile advertising, mobile blogs, mobile marketing for newbies, mobile marketing whitepaper, mobile video, mobilists, msearchgroove, mtrends, nfc, Nokia 5800, peggy salz, Rude de Wade, smartphone show, symbian, thought leadership
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Another huge week in Mobile – Nokia acquires Symbian, Virgin buys Helio and I still haven’t got a Nokia E71 (my hints to Nokia are clearly not obvious enough…). This is my second turn at hosting Carnival of the Mobilists (having previously hosted Carnival 115), and if you haven’t visited since then, you will notice we’ve [...]
By Andrew Grill
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Posted June 30, 2008
in carnival
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Tagged blyk, carnival, carnival 130, carnival of the mobilists, iphone, mobile 2.0 Europe, mobilists, mobility, msearchgroove, Nokia, symbian, symbian foundation
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Head over to msearchgroove for my next guest post on location – with a roundup of some emerging location based applications that have started to hit the market. A summary of the post – titled “Location-Based Social Network Apps Are The Crowd-Pleaser; Is Presence Ready For Prime Time?” is below. In-Brief: MSG’s favourite LBS pundit Andrew [...]
By Andrew Grill
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Posted June 16, 2008
in location
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Tagged advertising, bright kite, cell-ID, fire eagle, google, gypsii, locatik, location, location applications, locr, msearchgroove, nokia maps, rummble, ShoZu, skyhook wireless, sniffu, WiFi, yahoo
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Head over to MSearchGroove where you can read my guest post I Still Haven’t Found What I’m Looking For; Zone Detection Posied To Drive New Location-Based Mobile Advertising Services. In this column, I outline how a new approach to location – via zone detection is being used to drive location based advertising forward – in [...]
UPDATE: February 19th 2008: read the guest post over on MSearchGroove.com I first met Peggy Anne Salz at a mobile search and discovery conference in London in March, 2007 and I have been following her Msearchgroove.com blog and business ever since. I believe the site has quickly become the central hub for all things around [...]
