I picked up a well written, if not quite cynical piece from Richard Glover in the Sydney Morning Herald about this new “twitter fad”. His subject was “You could bring back the hula hoop if you found a way of connecting it to the net ” In the piece, Richard suggests “Twitter is a social [...]
By Andrew Grill
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Posted March 24, 2009
in twitter
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Tagged e-fad, hula hoop, internet fad, mobile, Richard Glover, SMH, sydney morning herald, twitter, twitter fad, web 2.0
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I’ve been sent this link www.thereallymobileproject.com from a number of sources this morning – and it’s worth a look. Some leaders in the UK mobile space are launching something really cool – really soon. I’ve just spoken to one of the people involved – and it will be worth the wait. So head over to the really [...]
By Andrew Grill
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Posted March 23, 2009
in conversation
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Tagged blog, Boots, coming soon, conversation, heels, join the discussion, mobile, mobile news, really soon, shades, something new, the really mobile project, thereallymobileproject.com, tie, uk mobile thought leader, video
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This week’s carnival of the mobilists is over at the Wireless Industry Partnership WIP Jam Sessions blog with some great posts from Andreas Constantinou, Volker Hirsch, and Antoine RJ Wright (who interviewed Tomi Ahonen). The team at WIP Jam sessions also nominated our post on the MMA Brands and Agencies meeting as their post of the [...]
By Andrew Grill
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Posted March 23, 2009
in carnival
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Tagged Andreas Constantinou, Antoine RJ Wright, brands and agencies, carnival, crnival of the mobilists, mma, mobile, Tomi Ahonen, Volker Hirsch, WIP Jam sessions, wireless industry partnership
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This week’s Carnival of the Mobilists is over at Vision Mobile. This week , the Carnival sees a truly diverse amount of topics keeping bloggers busy from App Stores to Net Neutrality and Voice. Some great posts this week so head over to the Vision Mobile blog for a great read.
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising, app stores, behavioural targeting, Carnival 165, carnival of the mobilists, google, mobile, net neutrality, vision mobile, voice
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After announcing the appointment of Tim Hussain as Head of Mobile Advertising for Sky back in August 2008, I finally had the chance to sit down with him today and talk about all things mobile. Like me, he was been involved in the first internet wave (1994 – 1999) when we had small screens, dial-up internet [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged 7 year old, Add new tag, BSkyB, internet advertising, mobie advertising, mobile, mobile marketing, Nokia 7110, seven year old, sky, Tim Hussain, wap
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Many you reading this post are probably are aware of the product adoption curve – an example is shown below (from Wikipedia). It is based on Everett Rogers Technology Adoption Lifecycle model - here is a quick refresh below. Summarising the curve in words – from Kzero’s blog Innovators are brave people that are willing to [...]
By Andrew Grill
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Posted March 6, 2009
in thought leadership
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Tagged Crossing the Chasm, dabr, delicious, ealy adopter, early majority, Evertt Rogers, faebook, flickr, Geoffrey Moore, innovator, Jane Fonda, laggard, late majority, linkedin, mobile, new technology, technology adoption curve, technology adoption lifecycle model, technoogy adoption curve, tweetdeck, twitter
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I came across a heads-up post from Neville Hobson that shows the top UK blogs ranked by blog search site Wikio for February 2009. Wikio gave Neville an advance look at their latest ranking of some of the top tech blogs in the UK and listed here are the top 30. I’m happy to report that [...]
By Andrew Grill
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Posted February 4, 2009
in blogs
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Tagged best tech blogs in UK, mobile, mobile advertising, tech blog rankings, top uk blogs, top uk tech blog, uk blogs, uk tech blog ranking, uk technology blogs, Wikio, wikio.co.uk
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This week, the Carnival of the mobilists number 155 is over at Helen Keegan’s musings of a mobile marketer blog where you can read a range of interesting posts on the past and future, mobile marketing, mobile development, the mobile industry, as well as devices and software. Head over to Helen’s blog to read the [...]
UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book. I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in [...]
By Andrew Grill
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Posted December 28, 2008
in social media
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Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract
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One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world. Recently, I was contacted by Rafael Storch de Freitas who is an account manager with a large agency in Brazil. He was writing to [...]
By Andrew Grill
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Posted December 21, 2008
in advertising, research
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Tagged Add new tag, advertising in Brazil, ANATEL, Brazil, BRIC mobile advertising, Editora Abril, LATAM, Latin America, lessons from brazil, mobile, mobile advertising, mobile advertising statistics, Veja magazine
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As the year draws to a close, and as I did last year I thought I would prepare some thoughts on what might happen in the mobile industry in 2009. Looking back at some of my 2008 predictions – for some I was pretty spot on – and for others I was woefully incorrect. In [...]
By Andrew Grill
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Posted December 13, 2008
in opinion
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Tagged 2008 predictions, 2009 predictions, 3G dongles, andriod, evangelist, gps, hsdpa, mobile, mobile advertising, mobile industry predictions, mobile internet, mobile search, music phones
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I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below. Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the [...]
By Andrew Grill
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Posted December 9, 2008
in advertising
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Tagged advertising uk, aeneus strategy, Carl Taylor, every single one of us, everysingleoneofus, jonathan macdonald, mobile, mobile advertising, mobile advertising best practice, mobile advertising evangelist, Mobile Advertising Netherlands, mobile advertising research, peggy salz, relevant mobile advertising, the communication ideal, Tomi Ahonen
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I am encouraged to see that more and more stories about mobile advertising are starting to appear in the mainstream press, and not just advertising and mobile industry trade magazines. While I was sifting through my weekend reading, which consists of the Financial Times, New Media Age, Campaign, Marketing Week, The Daily Telegraph and the [...]
I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth a mention, because it amplifies everything I have been saying to date about mobile advertising. In the article, (the bolding is mine for emphasis) Shaun who is the UK CEO [...]
One of the things I really like about the wordpress theme by Futurosity that I use on the site is the front page post monitor that shows which days of the month I have blogged. The downside though is that if I don’t post very often in a given month it is pretty obvious! Well [...]
By Andrew Grill
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Posted November 26, 2008
in conference
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Tagged conference, Estonia, FOM, future of mobile, google, IIR, innovation, location, mobile, mobile advertising, mobile content
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Yesterday in London, Jonathan MacDonald chaired an excellent day at the IIR mobile content conference in London – and also had a major announcement. He mentioned that on the 8th December 2008 he will retire his existing presentation deck: – Volume 1: The Communication ideal. On the 9th December 2008, he starts his new journey Vol 2. No Way [...]
I have been contributing and posting to the Carnival of the Mobilists for the last 12 months or so, so I am delighted that this week not only is one of my posts featured, but Scott from Mippin has tagged it as his “post of the week” – thanks Scott. I had the chance to [...]
I attended a fantastic Future of Mobile conference in London on Monday attended by well over 450 people at the Kensington Town Hall in London. There have already been a number of write-ups of the event, but the most interesting one came from Alan Patrick who was not even at the event. He was following [...]
Read this week’s carnival of the mobilists at host Tsahi Levent-Levi’s Voip Survivor’s Carnival, where the hot topics of the week’s best blogging are developing for mobile, advertising, and metaphors and associations. This week the carnival caters for three separate audiences: Posts relevant for those developing for mobile. Advertising related – there is a nice catch of [...]
At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble. Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile. Khurram definitely [...]
By Andrew Grill
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Posted October 12, 2008
in advertising
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Tagged advice for mobile advertisers, brands, budapest, Khurram Hamid, mma, mobile, mobile advertising, mobile communities, mobile marketing association, mobile marketing forum, p&g, procter & gamble, what brands want
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This is being blogged on an HSDPA laptop – a Sony TZ31WN to be precise. Ever since Sony added HSDPA modems to their über lightweight laptop range I just had to have one. Not just because of the small size, meaning that in an aeroplane when the fat guy in front of you leans riiiight back [...]
Debate will continue about what “screen” mobile is – Nokia have crafted a clever 2 minute video, embedded below that argues: 1st screen = cinema 2nd screen = TV 3rd screen = internet 4th screen = mobile Whichever screen it is, the mobile will continue to dominate our daily lives. A good thing in my [...]
This week’s Carnival of the Mobilists #139 is hosted at MobScure in beautiful Vancouver, British Columbia. Here, many are finally discovering the joy of 3G and mobile lifestyle with the new iPhone, which is extremely popular (random fact – the Nokia flagship N96 has been designed right here at the local Nokia R&D facility). Visit [...]
By Andrew Grill
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Posted September 1, 2008
in carnival
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Tagged aldi effect, carnival, carnival of the mobilists, iphone, mobi, mobile, mobile advertising, mobile url naming convention, mobilists, mobilty, mobscure, mobscure.com, nokia n96
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I’ve been a big fan of Tomi Ahonen’s writing and approach for a while now, and so I am excited that his new book, Mobile as 7th of the Mass Media has just been released. You can download a 30 page extract of the first chapter, or do what I have done, pre-order the bookat [...]
By Andrew Grill
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Posted August 31, 2008
in mobile
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Tagged 7th mass, Chetan Sharma, communities, communities dominate brands, futuretext, mass media, mobile, mobile advertising, Mobile as 7th of the Mass Media, mobile strategy, new book, recommended reading, strategy, Tomi Ahonen
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Following on from my post about ComTel launching SMSPup in Australia, the media kit they sent me included research from 6500 of their opt-in members conducted in August 2008. The results from the survey make interesting reading – and are for the Australian market: • 50% would consider receiving ads to their mobile if they [...]
Over at Cellular news, there is a story on a survey commissioned by Valista and conducted at the Building Blocks 2008 conference held last week found that over 86 percent of the industry insiders interviewed believe that it should take less than a month to launch new mobile content and services with an operator. [...]
Google appear to be the front runners at the moment – is their lead assailable? With Google’s current domination of the maps space thanks to Google Maps, and their recent upgrade of mobile maps to include my location, and the rumours circulating that soon they will open up their cell-ID database API to third parties [...]
By Andrew Grill
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Posted August 8, 2008
in location
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Tagged cell-ID, google, gps, location, maps, mashup, mobile, mobile advertising, my location, Nokia, zagme
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Redwood City, Calif.– August 6, 2008 – Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that Motorola, Inc. (NYSE: MOT) and Cisco have made investments in the company. These market leaders join the company’s existing investors who also participated in this round – Telefonica (NYSE: TEF), Vodafone (NYSE: VOD), [...]
I’m cross posting this from Jonathan Macdonald’s blog who in turn sourced this from Y Combinator. I’m with Jonathan about number 12 (or soon will be working on this full time – fix advertising and specifically mobile advertising). You can see the original post here and I have re-pasted the list below. 1. Two things are broken: [...]
This week’s Carnival of the Mobilists is at Visiion Mobile. As usual, a great range of news and views on all thins mobile so I encourage you to head over to Vision Mobile and have a read. This week there are quite a few thought pieces and observations worth reading. The iPhone 3G has kept most [...]
