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40% of UK mobile users want mobile ads says KPMG survey

An interesting survey by KPMG has shown that 40 percent of UK respondents indicated they are willing to watch ads on their mobiles in return for free music, followed by 28 percent who will view ads to access instant messaging.  These figures are even higher globally – 49 percent for free music and 44 percent [...]

By Andrew Grill | Posted April 9, 2009 in mobile | Tagged , , , , , , , , , | Comments (3)

Australian mobile advertising research suports ad-funded model

Following on from my post about ComTel launching SMSPup in Australia, the media kit they sent me included research from 6500 of their opt-in members conducted in August 2008. The results from the survey make interesting reading – and are for the Australian market: • 50% would consider receiving ads to their mobile if they [...]

By Andrew Grill | Posted August 25, 2008 in advertising | Tagged , , , , , , | Comments (1)

88% of mobile users would watch ads to get free content: 4th screen advertising

Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s Adlndex for Mobile research, conducted by Dynamic Logic. Mobile pre-roll ads, which ran on O2 Active, are “attention grabbing” and increase brand recognition and favorable opinions of advertisers, the [...]

By Andrew Grill | Posted August 7, 2008 in advertising | Tagged , , , , , , , , , , , | Comments (1)