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Gigafone and Xtract partner to create a superior mobile marketing platform

Full disclosure: Gigafone are one of my clients.  I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone.  Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving. Knowing that thought leaders [...]

What is holding back mobile advertising?

Following on from my post and review of a recent Nielsen Mobile report, I read their September 2008 report “Realizing Potential: Overcoming Barriers to the U.S. Mobile Advertising Market” which contains a section outlining what they believe is holding mobile advertising back. I read this part of the report and kept saying “yes, yes yes” back to [...]