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The 3 P’s of mobile (and social) advertising from Jonathan MacDonald

At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy. Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise [...]

By Andrew Grill | Posted October 15, 2008 in advertising | Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising | Comments (13)

Carnival of the mobilists #145 is at blog.mjelly.com

This week’s Carnival of the mobilists is over at blog.mjelly.com Post of the week is from Carnival Regular Igor Faletski at Mobscure who has some real data from a recent project showing some massive growth in a mobile internet service, and posing the thought that in terms of mobile service delivery, SMS is dying, as [...]

By Andrew Grill | Posted October 14, 2008 in carnival | Tagged carnival of the mobilists, mjelly, mma, mobile advertising, mobile marketing forum, mobilists, p&g, procter & gamble | Comments (0)

Think big, act small, scale fast – advice from Procter & Gamble on mobile advertising

At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble. Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile. Khurram definitely [...]

By Andrew Grill | Posted October 12, 2008 in advertising | Tagged advice for mobile advertisers, brands, budapest, Khurram Hamid, mma, mobile, mobile advertising, mobile communities, mobile marketing association, mobile marketing forum, p&g, procter & gamble, what brands want | Comments (5)

Ad funded model to rival Blyk launches in Croatia

At the MMA Mobile Marketing forum today in Budapest, I witnessed a truly excellent presentation from Alexandra Deutsch, Managing Director, Out There Media, and Matthias Grundböeck, Director Residential Marketing, VIPnet. They presented on a new ad-funded model from Croatian operator Vip called “Tomato Plus”. Now while they did not say it on stage, this is [...]

By Andrew Grill | Posted October 8, 2008 in advertising | Tagged ad funded model, ad-funded, ad-funded mobile operator, adfund, blyk, blyk model, breaking news, croatia, mma, mobile marketing forum, mobucks, out there media, tomato plus, vip, vipnet | Comments (1)