LondonCalling.co » thoughts on all things social and mobile

RSS

David Ogilvy on mobile advertising – what would he have thought?

Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999.  It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left. Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by [...]

O2 launches integrated media group

According to a report in the NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to reach O2’s 18.7 million subscribers by placing integrated campaigns across mobile, email, online, in-store, direct and experiential channels. O2 [...]