Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising. Those that have seen [...]
By Andrew Grill
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Posted January 10, 2010
in applications
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Tagged app store, be there, branded applications, branded apps, branded utility, Diageo, iphone, iphone apps, mma, mobile applications, mobile marketing, Nic Newman, rory sutherland, Smirnoff, Smirnoff be there, spirnoff iphone, Tigerspike, Time Out, Timeout, timeout application, timeout iphone application
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While sadly I won’t be able to attend this event because I will be speaking at the Mobile Marketing Ireland Conference in Dublin, I am happy to support and promote this event happening next week in London. It has become so popular that the event has moved venues 3 times – and it is now [...]
This week’s carnival of the mobilists is over at mobilestance. As always, here you can read a weekly roundup of the very best in mobile writings from across the blogosphere about mobile applications, mobile advertising & marketing, mobile web, handsets and hardware. As always a great read, so head over to mobilestance and take a look.
By Andrew Grill
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Posted May 4, 2009
in carnival
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Tagged carnival 172, carnival of the mobilists, cotm, handsets, hardware, mobile, mobile advertising, mobile advertising & marketing, mobile applications, mobile marketing, mobile web, thought leadership
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With the flurry of announcements about application stores at Mobile World Congress in Barcelona recently, it got me thinking… At what point does an application store from Apple, Nokia or a mobile operator simply become another walled garden? Let’s check for the signs that app stores are really just a new type of walled garden: [...]
By Andrew Grill
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Posted February 28, 2009
in app store
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Tagged android, Android market, ap store, app store, apple, application store, carrier deck, epoceware, google, iphone, mobile applications, Nokia, o2, operator deck, operator portal, orange, Ovi, symbian, vodafone, walled gardens
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Being an expat Australian now living in London, I seem to always be the first to spot a lost tourist with an unfolded map in my local area. At the rate of about 2 a week at the moment, either I am approached for directions (I look friendly!) or I make the approach to lost souls [...]
By Andrew Grill
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Posted December 29, 2008
in location
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Tagged directions, E71, expat Australian, giving local directions, gmm, google mobile maps, gps, lbs, location, lost tourists, mobile applications, Mobile Applications, nokia e71, travel directions
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