Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age. Wednesday, 15 April 2009 In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting [...]
By Andrew Grill
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Posted April 15, 2009
in advertising
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Tagged Alex Farber, Dragon's Den, IAB, IAB mobile, innovation award, Jon Mew, mobile advertising, mobile innovation, mobile innovation award, New Media Age, nma, orange, Orange UK, Steve Ricketts
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An interesting survey by KPMG has shown that 40 percent of UK respondents indicated they are willing to watch ads on their mobiles in return for free music, followed by 28 percent who will view ads to access instant messaging. These figures are even higher globally – 49 percent for free music and 44 percent [...]
By Andrew Grill
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Posted April 9, 2009
in mobile
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Tagged 40% want mobile ads, kpmg, kpmg mobile survey, mobile, mobile ad survey, mobile advertising, mobile advertising survey, mobile survey, music, uk mobile survey
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A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile). The campaign is being seeded across mobile sites – you can see the call to [...]
By Andrew Grill
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Posted April 6, 2009
in advertising
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Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing
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On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising agency, agencies, BA, BA mobile, BAFTA, brands, british airways, Chris Carmichael, fizzback.com, guardian, mma, mobile advertising, mobile marketing, mobile marketing association, mobile pearls, mobile quotes, mobile soundbites, ogilvy, Paul Berney, rory sutherland, Steve Wing, what you need to know about marketing
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Recently, Google announced that they will start “behavioural targeting” for web searches. From their announcement: We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged behavioral targeting, behavioral targeting on mobile, behavioural ads, behavioural targeting, David Ogilvy, editorial, financial times, google, information, mobile advertising, permission, preference, privacy, relevance, relevance is the new reach
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I came across the video presented below over at Dave Knox’s blog Hard Knox Life (he’s a Brand Manager at P&G), who in turn found it at Feed: The Digital Design Blog. It was previewed at the Wharton Business Technology Conference by Microsoft Labs – looking at “Microsoft 2019“. The video shows how mobile might meet [...]
By Andrew Grill
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Posted March 12, 2009
in retail
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Tagged Digital Design Blog, FEED, future of mobile, future of retail, Hard Kmnox Life, microsoft, Microsoft 2019, Microsoft Labs, mobile advertising, MVNO, retail meets mobile, Target, tesco, Tesco mobile, Wharton Business Technology Conference
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UPDATE: March 6 2009 – since finishing this article last night, my twitter theory about breaking news and the power of twitter search has been once again proven correct. At 09:57 GMT this morning, one of my Melbourne twitter friends @emilyfreeman tweeted “did the earth just move? Seriously??”. This article was also published by Digital-Media magazine in [...]
By Andrew Grill
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Posted March 6, 2009
in twitter
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Tagged @andrewgrill, ad age, breaking news, dabr, eric schmidt, eureka moment, google, local search, local social search, melbourne earthquake, mobile advertising, mobile social, mobile social networking, mobile social search, twitter, twitter news, twitter search
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Mobile advertising in 40 seconds. This is the shortest presentation I think I have ever given! I ran into Jeb Brilliant outside the Spinvox stand in Barcelona and he pointed his phone at me and said talk! The result is me explaining the Gigafone full screen permission based solution in just 40 seconds. He also [...]
By Andrew Grill
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Posted March 1, 2009
in advertising
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Tagged Gigafone, Jeb Brilliant, Kerry Ritz, mobile advertising, mobile world congress, MWC, Palringo, Rafi Ton, spinvox, Veronica Livshits, video interviews
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One of the industry’s sharpest minds, Peggy Anne Salz from msearchgroove has penned a simply brilliant column that looks at mobile advertising. Her takeaway from the article is republished again below: “Mobile advertising is at a critical juncture. Fortunately, the industry recognizes the need to speak the same language. Now it must begin to tackle [...]
By Andrew Grill
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Posted February 27, 2009
in opinion
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Tagged acision, analyst, Gigafone, mobile advertising, msearchgroove, netsize guide, ogilvy, opinion, Peggy Anne Salz, RCR Wireless, thought leadership
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On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on Mobile Advertising – posing the question: “What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive [...]
By Andrew Grill
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Posted February 16, 2009
in advertising
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Tagged barcelona, Gigafone, gsma, Henry Stevens, Martyn Warwick, mobile advertising, mobile advertising debate, mobile advertising education, mobile advertising video, mobile debate, mobile world congress, MWC, Tanya Field, telecom tv, telecomtv, Telefonica O2
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16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]
By Andrew Grill
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Posted February 16, 2009
in mobile
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Tagged 3, GSM Association, gsma, mobile advertising, mobile world congress, moibile metrics, MWC, o2, orange, t-mobile, UK mobile operators, vodafone
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Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving. Knowing that thought leaders [...]
By Andrew Grill
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Posted February 12, 2009
in advertising
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Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract
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This week’s Carnival of the Mobilists is hosted over at the all about iPhone blog. This week’s posts cover everything from location, platforms, standards, Mobile 2.0, Mobile World Congress, and how mobile is bigger than TV and the internet. Our post on Google Latitude has also been included in this week’s carnival. Head over to the all about iPhone blog for [...]
By Andrew Grill
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Posted February 9, 2009
in carnival
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Tagged all about iphone, allaboutiphone, carnival, carnival 160, carnival of the mobilists, Google latitude, lbs, location, mobile advertising, thought leadership.mobile broadband blog
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On January 22nd in London, Mobile Europe hosted a roundtable sponsored by Gigafone on mobile advertising. The question for the roundtable hosted by Mobile Europe Editor Keith Dyer was “What do agencies, brands, technology providers and operators need to do to turn mobile advertising into a success story in 2009?” Sounds like a job for Telecoms [...]
By Andrew Grill
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Posted February 6, 2009
in advertising
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Tagged Gigafone, IAB, keith dyer, mobile advertising, nielsen, o2, O2 media, Publicis Dialog, rountable, telecoms hothouse
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I’m delighted to see Google launch their Latitude product, as I have been saying for some time privately as well as during my numerous presentations on location and location advertising that this would be the next step for Google mobile maps (GMM). As Google have the monopoly on worldwide automated location determination (via their GMM [...]
By Andrew Grill
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Posted February 5, 2009
in location
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Tagged blogloc, fireeagle, gmm, google, Google latitude, google mobile maps, lba, lbs, locatik, location based services, location sharing, Mapmytracks, mobile advertising, mobile location, nokia maps, Palringo, Puskaradio, social networking
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The year is already starting to fill up with a range of speaking engagements across Europe – summarised below. If you would like to invite me to speak at your next event, please contact me directly or call +44 788 198 6694 (GMT +1 timezone). Mobile World Congress – Ogilvy Telco Conference, Barcelona 19 – [...]
By Andrew Grill
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Posted February 5, 2009
in speaking
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Tagged "web goes mobile" "Brussels November 2009", ad:tech London, adtech, conference, conference speaker, dialog konferansen, dialogue conference, digital training company, dinner speaker, guest speaker, IIR conference, IIR mobile advertising conference, Keynote Speaker, mc, MEX, MEX 2009, mobile advertising, mobile advertising evangelist, mobile evangelist, mobile internet 2009, mobile marketign course, mobile marketing summit, mobile monday, Mobile Monday amsterdam, mobile social networking, mobile speaker, mobile user experience, mobile world congress, momo, Ogilvy telco conference, presenter, speaking, speaking engagements, The Next Speaker, thought leader, visiongain, Visiongain MAMA awards, visonary
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I came across a heads-up post from Neville Hobson that shows the top UK blogs ranked by blog search site Wikio for February 2009. Wikio gave Neville an advance look at their latest ranking of some of the top tech blogs in the UK and listed here are the top 30. I’m happy to report that [...]
By Andrew Grill
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Posted February 4, 2009
in blogs
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Tagged best tech blogs in UK, mobile, mobile advertising, tech blog rankings, top uk blogs, top uk tech blog, uk blogs, uk tech blog ranking, uk technology blogs, Wikio, wikio.co.uk
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I spotted a pingback to the Digital Lounge presentation post from the Neoco blog, with a nice summary of the presentation I gave last week in London – thanks guys! On the post, they also mentioned a mobile campaign seen on the London underground with an SMS call to action. According to the post it was [...]
I presented at a very lively Digital Lounge event held at the Adam Street private member’s club in London on Thursday on mobile advertising. It was well attended and there were LOTS of thoughtful questions and opinions during and directly after my presentation as well as during drinks afterwards. My 4 key points were 1. [...]
I was drawn to this story from a post at mUmBRELLA. According to the lovely Natalie Apostolou at Digital Media magazine, Optus has entered the mobile advertising game, completing its first significant pilot campaign with client McDonalds over December to over 100 customers. Quoting the story below: Optus General Manager content and portals Mark Mulder, revealed to [...]
Peggy Anne Salz, my good friend and fellow blogger over at MSearchGroove (where I write occasional guest columns) has posted this week on a subject dear to my heart – that of the need for mobile advertisers to deliver more benefits to publishers and advertisers. In Peggy’s recent post she says: “The mobile advertising market has [...]
I caught this story in New Media Age, and thought it worth repeating. I know Claire from MindShare, she is lovely – and I rate her as one of the agency side people who really “get” mobile. MindShare are in good hands if she is behind this initiative. The story from NMA is below. Media [...]
Just a heads up to all London Calling readers. Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to succeed in mobile advertising in 2009″. Held at the funky Wallace Space in St Pancras, I was joined by Editor Keith Dyer and some [...]
By Andrew Grill
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Posted January 22, 2009
in opinion
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Tagged Gigafone, how to succeed in mobile advertising, IAB, james macdonald, Kent Ferguson, Kieron Matthews, mobile advertising, Mobile Europe Magazine, nielsen mobile, o2, publicis, roundtable, Thomas Curwen
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Russian mobile advertising pioneer Gigafone unveiled as sponsor of the world’s biggest global mobile short film festival. 21st January 2009, Moscow Russia: Gigafone, the leading Russian mobile advertising provider, has today announced its sponsorship of the MOFILM Short Film Festival , to be hosted by Kevin Spacey, in Barcelona at the Mobile World Congress (16-19th [...]
Two-time Academy Award-winning actor and director Kevin Spacey will headline at the GSMA’s Mobile World Congress (16-20 February 2009) in Barcelona, as host of the MOFILM Mobile Short Film Festival and mobile entertainment keynote speaker. The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile [...]
By Andrew Grill
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Posted January 21, 2009
in mobile world congress
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Tagged 3gsm, barcelona, GSM Association, gsma, Kevin Spacey, mobile advertising, mobile films, mobile industry, mobile short film festival, mobile world congress, mofilm, MWC, short film festival
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Just a heads up about the next Digital Loungers event in London on January 28th where yours truly will be speaking. More details below but apparently the event is sold out but there is a waiting list. Our next networking event will be on Wednesday January 28th in Central London and will be sponsored by [...]
Over at mjelly, you will find this week’s Carnival of the Mobilists. James has thoughtfully split up this weeks best posts in mobile into several discrete sections. On the mobile market, Tomi Ahonen and Dean Bubley give their views and you will also read posts on mobile business models, mobile advertising and marketing, mobile Learning, [...]
By Andrew Grill
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Posted January 19, 2009
in carnival
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Tagged "mobile business models", "mobile handsets", carnival, dean bubley, Government, healthcare, marketing, mobile advertising, mobile internet, mobile learning, mobile market, mobilists, thought leadership, Tomi Ahonen
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I was honoured to be interviewed on camera by Jonathan MacDonald about mobile advertising as part of the everysingleoneofus project. I rarely watch myself back on video but I was very pleased with the result. On the 17 minute video below, Jonathan MacDonald and I talk about many of the issues facing mobile advertising today [...]
This week over at Mobile Industry Review, my good friend and fellow mobile advertising evangelist, Jonathan MacDonald from Ogilvy is hosting a series of video interviews with thought leaders in the mobile advertising space. In the words of Ewan MacLeod from MIR I envisioned Jonathan inviting five guests that he really, really rates — connected to the mobile advertising arena [...]
By Andrew Grill
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Posted January 15, 2009
in thought leadership
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Tagged esoou, every single one of us, everysingleoneofus, jonathan macdonald, mir, mobile advertising, mobile industry review, thought leaders, video interview, video views
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The long awaited Everysingleoneofus powwow will be held in London on Thursday 15th January starting at 18:15 at the Institute of Contemporary Arts in Central London. Make sure you register for this event as we are expecting a capacity crowd. Some more details on the event below. Venue: Institute of Contemporary Arts: Nash Room – [...]
