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Tag Archives: mobile advertising research


 

Mobile advertising bucks downward trend reaching $5.7bn by 2014 says Juniper

I received an interesting report from Jumiper – reproduced below. HAMPSHIRE, UK: June, 3rd 2009 — Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research. The report found that constraints on budgets, imposed in the [...]

By Andrew Grill | Posted June 3, 2009 in research | Tagged , , , , , | Comments (1)

IAB says UK mobile advertising market worth £28.6M in 2008

The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB. IAB and PwC research reveals mobile ad spend higher than market expectations and doubled in size year on year.  According to the press release below… Expenditure on mobile advertising in the UK exceeded market [...]

By Andrew Grill | Posted May 12, 2009 in advertising | Tagged , , , , , , , , , , , , , , , | Comments (2)

Mobile Industry Thought Leaders New Initiative Launched

I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising.  Full details below. Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the [...]

By Andrew Grill | Posted December 9, 2008 in advertising | Tagged , , , , , , , , , , , , , , , | Comments (3)