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Frost and Sullivan on mobile advertising

I came across an updated Frost and Sullivan report on mobile advertising titled “Ad-based Content and Communications: A Lucrative Avenue for the Mobile Industry”. The report contains a forecast figure for what they believe mobile advertising will be worth in 2012.  I’m deliberately not going to quote the figure (because these mobile advertising forecasts keep changing [...]

Gartner predicts mobile advertising market will be worth over $12 billion by 2011

A Gartner report published today predicts that Mobile Advertising market alone will be worth Over $12 Billion by 2011.  Wow – big numbers here. Quoting from the report “Telecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to Gartner Inc. Gartner forecasts that the worldwide mobile [...]