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Mobile Industry Thought Leaders New Initiative Launched

I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising.  Full details below. Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the [...]

Frost and Sullivan on mobile advertising

I came across an updated Frost and Sullivan report on mobile advertising titled “Ad-based Content and Communications: A Lucrative Avenue for the Mobile Industry”. The report contains a forecast figure for what they believe mobile advertising will be worth in 2012.  I’m deliberately not going to quote the figure (because these mobile advertising forecasts keep changing [...]