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The MMA are totally embracing mobile for London event

I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months. As an example of the MMA “drinking their own champagne” (I like this expression so much [...]

By Andrew Grill | Posted September 16, 2009 in mobile | Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB | Comments (0)

Gigafone joins Ogilvy’s London Digital Lab to showcase its new mobile marketing solution

London, 05 February 2009: Gigafone, the leading mobile marketing solutions group, today announced that its patented mobile marketing system, RingMate is being showcased in Ogilvy Group UK’s London Innovation Lab, which is designed to explore new ways in which brands can communicate and engage with their customers. RingMate enables brands to deliver engaging, personalised content [...]

By Andrew Grill | Posted February 5, 2009 in advertising | Tagged digital lab, Gigafone, Gregory Khaldey, innovation, mobile advertiisng, ogilvy, Ogilvy Group UK, Ogilvy Lab, Ringmate, scott seaborn, UK mobile advertising | Comments (1)

David Ogilvy on mobile advertising – what would he have thought?

Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999. It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left. Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by [...]

By Andrew Grill | Posted February 1, 2009 in advertising | Tagged ad man, advertising, advertising genius, BIG IDEA, biography, David Ogilvy, David Ogilvy on mobile advertising, Kenneth Roman, mad men, mobile advertiisng, mobile crm, Ogilvy & Mather, Ogilvy & Mather Worldwide, Palgrave Macmillan, permisison, preference, privacy, WE SELL. OR ELSE | Comments (3)