London Calling » MediaCom

LondonCalling.co » thoughts on all things social and mobile

RSS

Tag Archives: MediaCom

Social media trends to look out for in 2011

In 2010, we saw Social Media come into its own, with large and well-known companies in Australia and Europe following the US lead by sitting up and taking notice of this new and demanding channel. No longer is social media seen as a “nice to have”. it is now a permanent line item on all [...]

By Andrew Grill | Posted December 16, 2010 in social media, trends | Tagged #twitdef, @bbclaurak, Asa Wahlquist, bbc, corporaate social media, facebook, FedEx, Greenpeace, Jeremiah Owyang, journalism, Julie Posetti, Katie Jacobs Stanton, Katie Stanton, ketchum, Laura Kuenssberg, london calling twitter, MediaCom, mobile and social, monitoring tools, Nestle, peer advocacy, social crm, social media, social media marketing, social media monitoring, social search, twitter, twitter London, twitter London Calling, twitter London HQ, WOMMA | Comments (5)

Will Apple’s iAd fail at the first hurdle in the UK?

I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. Now this to me seems like an awful lot of money, especially for a mobile campaign – and on [...]

By Andrew Grill | Posted November 25, 2010 in mobile advertising | Tagged 3P's of mobile advertising, Absolute Radio Stefan Bardega, ad serving, apple, iAd, iPad, iphone, iPod, james tagg, MediaCom, MediaCom beyond advertising, New Media Age, nma, Quattro Wireless, renault, social media, Steve Jobs, Theo theodorou, todd tran, UK, UK market, Unilever, US | Comments (3)

10 things you absolutely have to know about mobile advertising

As suggested by the UK arm of the IAB. Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc Simply use http://lc.tl/tenthings to re-tweet easily. 1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away [...]

By Andrew Grill | Posted May 26, 2009 in advertising | Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips | Comments (9)

3rd party ad serving on mobile – a good start

I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform. Quoting from the story: Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile [...]

By Andrew Grill | Posted January 6, 2009 in advertising | Tagged 3rd party, active digital footprint, ad serving, Add new tag, cost per relevant audience, cpm, CPRA, digital footprint, eyeblaster, MediaCom, metrics, mobiad news, mobile advertising, mobile advertising measurement, mobile campaign, passive digital footprint, social media marketing, Stefan Bardega, t-mobile | Comments (1)