LondonCalling.co » thoughts on all things social and digital

RSS

The battle between the suits and the creatives is back on

I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“. In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on. Quoting from the article, John says “Four decades later, [...]

Rory Sutherland on outsourcing media planning to the public

Over at Rory Sutherland’s blog, he has hit the nail on the head regarding social networking. In the post, titled “a dog that doesn’t bark” he muses …This new approach is almost the opposite of the first, “viral” approach. For, rather than using networks effects to reach a lot of people indiscriminately and cheaply, it [...]