Hot in the heels of my Foursquare Fatigue post, the HISTORY channel in the UK has launched an initiative with Foursquare to help people uncover 600 historic sites in London. I attended the launch this morning at the tower of London (and in doing so picked up the HISTORY ♥ London badge). Tom Davidson, who [...]
By Andrew Grill
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Posted February 17, 2011
in foursquare, location based offers
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Tagged AETN, facebook, Facebook deals, Facebook places, foursquare, HISTORY, History 4sq, history foursquare, histoy channel, lbs, location, Location Based Offers, Tom Davidson
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Following on from my recent post on “Foursquare fatigue”, and the recent launch of Facebook deals in the the UK, I thought it would be a good time to look at these initiatives, from both the consumer angle as well as the retailer. Anecdotal discussions with a number of retailers as well as consumers point [...]
By Andrew Grill
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Posted February 13, 2011
in location based offers, location based services
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Tagged AdMarvel, Alistair Goodman, facebook, Facebook deals, Facebook places, foursquare, gps, groupon, LBO, lbs, location, Location Based Offers, location bs, m&s, marks & sparks, marks and spencer, mobile coupons, o2, O2 media, O2 more, placecast, Sean Gregory, social media week, starbucks, starbucks lbs, starbucks location
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I’m a big fan of foursquare, I always have been but even I am getting a little fatigued. All that checking in with no real benefit is starting to make me question why I use foursquare at all. With the recent announcement that Facebook Deals is now available in the UK, it is worth looking [...]
By Andrew Grill
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Posted February 1, 2011
in facebook, location based services
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Tagged 4sq, Emily White, facebook, Facebook deals, Facebook places, foursqauare fatigue, foursquare, foursquare London office, foursquare office, groupon, Joanna Shields, lbs, location based advertising, mobile, mobile social networking, normob, social media, the future of foursquare, twitter, twitter London office
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Foursquare seems to be in the news a lot recently, and is starting to exhibit a similar hype curve to that of Twitter. Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]
By Andrew Grill
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Posted March 13, 2010
in mobile, social media
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Tagged 4sq, @andrewgrill, @aplusk, @janole, @mrskutcher, Aston Kutcher, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, Demi Moore, facebook, four square, foursquare, foursquare 101, foursquare advertising, foursquare business model, foursquare celebrities, foursquare currency, foursquare Demi Moore, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter, what is foursquare
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Today Vodafone announced their new Vodafone 360 initiative #vf360 to raise the stakes in the mobile social networking and app store battle between operators. Designed as a major refresh of their Vodafone Live! initiative, Vodafone 360 aims to go beyond a simple web portal and instead link Vodafone customers with their favourite mobile applications and [...]
By Andrew Grill
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Posted September 24, 2009
in social media, vodafone
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Tagged 118 118, 118118, ESPN soccernet, facebook, friends, KGB, lbs, location, maps, photos, social media, social networking, Timeout, Timeout film, Tube Exists, twitter, vf360, vodafone, vodafone 360, vodafone facebook, Vodafone Mclaren Mercedes, Vodafone shop, vodafone social media, vodafone social networking, vodafone twitter
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On Saturday 4th July, I visited the Wimbledon Championships as a guest of IBM, in relation to a book I am writing on the business use of twitter (more on this in an upcoming post). IBM, in conjunction with their advertising Agency Ogilvy has served up three brilliant applications for the 2009 Wimbledon Championships. You [...]
By Andrew Grill
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Posted July 5, 2009
in mobile, twitter
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Tagged @centre_court, AELTC, Alan Flack, All English Lawn Tennis CLub, android, app store, AR, Augmented Reality, Brendon Riley, compass phone, google g1, gps, IBM, IBM Seer, IBM UK, iphone, Layar, lbs, location, Mobilizy, ogilvy, Ogilvy UK, Pat Cash, smarter Wimbledon, tennis, The All England Lawn Tennis and Croquet Club, The Championships, twitter, wikitude, Wimbledon, Wimbledon iPhone app
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Interesting release from the team at Vodafone about their mobile advertising roll-out. Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets. The full Vodafone release is here. Vodafone announces today that it has fulfilled [...]
By Andrew Grill
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Posted May 13, 2009
in advertising
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Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection
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As many of you know, I worked in the mobile location (LBS) space for nearly 4 years while GM of Seeker Wireless, and as such I still have a real passion for the LBS space. I have been following closely what Google have been doing with Google Mobile Maps, Google latitude, and now the Google [...]
By Andrew Grill
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Posted May 6, 2009
in location
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Tagged auomatic location, cell-ID, cellular location, find me, gmm, google latitide update, Google latitude, google location api, google location sharing, google mobile maps, latitude api, lbs, locate me, location, location services, locaton based services, mobile advertising, mobile social networking, where am i, WiFi location
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Today Google has finally announced that their street view service has launched in the UK. Image credit: screenshot from Google maps As reported on the Brand Republic website: LONDON – Google has launched its Street View service in the UK which offers ground level pictures of streets in 25 cities including London, Belfast, Cardiff, Manchester [...]
By Andrew Grill
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Posted March 19, 2009
in google
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Tagged google, google street view, google streetview, lbs, location, maps, street level photography, street view, street view uk, stret view UK
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This week’s Carnival of the Mobilists is hosted over at the all about iPhone blog. This week’s posts cover everything from location, platforms, standards, Mobile 2.0, Mobile World Congress, and how mobile is bigger than TV and the internet. Our post on Google Latitude has also been included in this week’s carnival. Head over to the all about iPhone blog for [...]
By Andrew Grill
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Posted February 9, 2009
in carnival
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Tagged all about iphone, allaboutiphone, carnival, carnival 160, carnival of the mobilists, Google latitude, lbs, location, mobile advertising, thought leadership.mobile broadband blog
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I’m delighted to see Google launch their Latitude product, as I have been saying for some time privately as well as during my numerous presentations on location and location advertising that this would be the next step for Google mobile maps (GMM). As Google have the monopoly on worldwide automated location determination (via their GMM [...]
By Andrew Grill
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Posted February 5, 2009
in location
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Tagged blogloc, fireeagle, gmm, google, Google latitude, google mobile maps, lba, lbs, locatik, location based services, location sharing, Mapmytracks, mobile advertising, mobile location, nokia maps, Palringo, Puskaradio, social networking
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Being an expat Australian now living in London, I seem to always be the first to spot a lost tourist with an unfolded map in my local area. At the rate of about 2 a week at the moment, either I am approached for directions (I look friendly!) or I make the approach to lost souls [...]
By Andrew Grill
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Posted December 29, 2008
in location
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Tagged directions, E71, expat Australian, giving local directions, gmm, google mobile maps, gps, lbs, location, lost tourists, mobile applications, Mobile Applications, nokia e71, travel directions
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On Thursday 27th November, around 40 location developers attended the first London Geo/Mobile Developers Meetup at Google HQ in London. Given my nearly 4 years working with some of the world’s location pioneers at Seeker Wireless, I feel quite qualified to tackle the subject of location and in particular location based advertising. First up was [...]
By Andrew Grill
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Posted November 28, 2008
in location
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Tagged cloudmade, fire eagle, Gary Gale, geo, geo meetup, google, lbs, location, location based advertising, mobile advertising, Nick Black, Open Street Map, slideshare, yahoo
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I’ve been invited to speak at the first London Geo/Mobile Developers Meetup next Thursday 27th November – hosted by Google at their offices in Victoria. Christopher Osborne has put together an exciting program for the first event with three exciting presenters: Yahoo Fire Eagle – Gary Gale (Yahoo! Geo Technologies) CloudMade/Open Street Map – Nick Black [...]
By Andrew Grill
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Posted November 19, 2008
in location
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Tagged cloudmade, Developers Meetup, Gary Gale, Geo Mobile, google, lba, lbs, location, location based services, london, Nick Black, november 27, Open Street Map, yahoo
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I am honoured to have been asked to write an article for Vodafone Receiver Magazine about the future of location which is now live on the Vodafone Receiver website. Vodafone Receiver is a fantastic initiative to bring a cross section of ideas about mobile to a wide audience. Their current theme is “Space is the Place” and [...]
I was honoured to be asked to chair, speak and also sit on a panel at the IIR Location 2008 conference in Berlin this week. It was quite a conference on a number of fronts, and over the weekend I will be providing a more comprehensive review. In the meantime, have a look at James [...]
Next week in Berlin, I have been invited to give a keynote at the LBS 2008 conference run by IIR Conferences. I am no stranger to this event, having spoken at, sponsored and chaired the LBS 2006 conference in London, and the LBS 2007 conference in Madrid. Since leaving Seeker Wireless in July, I have been [...]
By Andrew Grill
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Posted October 23, 2008
in advertising
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Tagged jonathan macdonald, lbs, lbs 2008, location based advertising, location based service, location conference berlin, location enabled advertising, location expert, location expertise, mobile advertising, msearchgroove.com, ogilvy, peggy salz
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On Wednesday 24th September, I was among the presenters invited to speak at the British Computer Society’s evening on Mobile Location Based Services in London. The event was organised by the British Computer Society, North London Branch, in association with the BCS Geospatial Specialist Group. I was joined by Justin Davies from NinetyTen, and Gary [...]
By Andrew Grill
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Posted September 25, 2008
in conference
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Tagged bcs, british computer society, buddyping, geoblog, google, lbs, location, maps, vodafone receiver article, yahoo, zone detection
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On Wednesday 24th September, the British Computer Society (BCS) will be hosting an evening on Location Based Services – details are below: Wednesday 24th September 18:15 – 20:00 BCS London 1st Floor, The Davidson Building 5 Southampton Street London, WC2E 7HA This is free event sponsored by the BCS North London Branch: Mobile Location-Based Services (LBS) [...]
London Calling has a wide and varied audience, and sometimes on the comments section on individual posts we see some real gems. Last week, Rainer Simon at BlogLoc left a comment on my Locatik service launch post about his own location service. Curious to find out more, I headed over to www.blogloc.com to satisfy my [...]
By Andrew Grill
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Posted September 4, 2008
in location
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Tagged blog location, blog location badge, blogloc, blogs, fire eagle, fireeagle, google gears, gps, gps location, lbs, location, mobile location
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Since the Symbian smartphone show in 2007, I have been trialing the Locatik location based social networking service from the team at Psiloc. These are the guys who are well known for developing quality symbian software including psiloc connectwhich is the first application I load onto any new Nokia. It has now been released as version [...]
By Andrew Grill
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Posted August 26, 2008
in location
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Tagged cell-ID, fire eagle, friend finder, google mobile maps, gps, lbs, locatik, location, location based, location enabled social networking, psiloc, social networking
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As foreshadowed by Charles Wiles at the Mobile Monday London event in July, and as announced on the Google Mobile official blog as well as on Charles’ blog, the Google Gears API is now location enabled for both desktop browsers (via IP address) as well as mobile browsers (windows mobile only at the moment) using cell-ID or GPS. [...]
By Andrew Grill
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Posted August 23, 2008
in location
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Tagged andriod, cell-ID, Charles Wiles, geolocation api, google gears, google location, gps, lastminute, lbs, location advertising, location based services, mobile advertising, mobile monday, operator independent location, rummble, symbian
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Vodafone New Zealand Media release: 30 June 2008 With new local zone from Vodafone, your Vodafone mobile does two jobs, working as both your mobile and your landline. Once you’ve set up your zone, your mobile becomes your landline when you enter your local zone, and when you leave it becomes your mobile again. For the [...]
By Andrew Grill
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Posted June 30, 2008
in PR
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Tagged fixed mobile substitution, fms, home phone, home zone, homezone, lbs, local calling, local zone, location, nz, seeker wireless, SIM, vodafone, vodafone new zealand
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…well not really. The summary from the official Google mobile blog reads “Wireless phones can make and receive calls because they are connected over the air to a nearby cell tower. The phone knows the ID of the cell tower that it’s currently using. If the phone has GPS, the Maps application on the phone [...]
I spoke with Bryan Stockwell from Mobile Commerce at the Navigation & Location Europe conference here in Amsterdam and he told me that they are behind the service I mentioned in an earlier post about the Microsoft LIVE local search product in the UK. Bryan was on a panel I chaired at the Mobile Location Europe [...]
By Andrew Grill
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Posted June 5, 2008
in location
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Tagged cell-ID, cellID, conference, google, lbs, location, mapping, microsoft, mobile commerce, Nokia
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I’m moderating the location stream at the Being-Digital conference in London on June 10th and I was wondering what readers of London Calling see as the hot issues in location. Here are some initial thoughts – and I’d welcome any comments below What value do consumers place on location? Can location information be viewed as inventory? [...]
Welcome to All About Symbian readers – looks like we’ve had a flood of traffic from the post by Steve Litchfield titled Ruminations on cell-id location in Nokia Maps 2.0. I have been using Nokia maps for some time now, and following the launch of their V2.0 beta at Mobile World Congress in Barcelona, I have [...]
By Andrew Grill
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Posted May 26, 2008
in location
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Tagged gmm, google, google mobile maps, gps, lbs, location, location inventory, maps, my location, Navteq, Nokia, nokia maps
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Head over to Telematics Update where Osman Iqbal talks to Andrew Grill from Seeker Wireless and Richard Lee of Creativity Software talk about what it will take for location-based advertising to go mainstream.
Andrew and Richard will be speaking at the Navigation and Location Europe 2008 conference in Amsterdam from June 4-5.
Recently I was asked to respond to some questions around Location Based Advertising as part of an opinion piece. I thought it would be useful to republish my responses here, and promote some debate on the issue of location based advertising. What does location based (aware) advertising actually entail? Could you give some real life [...]
Over at mobileljones.com you will find this week’s Carnival of the Mobilists, where you will see a reflection of mobile’s push to data and multimedia in 2008, and how handset companies, former handset companies, internet companies, new entrants and social networking giants are all involved in mashups of services. Once again, the mobile world’s finest provide [...]
By Andrew Grill
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Posted April 14, 2008
in carnival
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Tagged carnival, carnival of the mobilists, facebook, google, lbs, location, mash, mobile, mobilejones, wireless
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