Foursquare seems to be in the news a lot recently, and is starting to exhibit a similar hype curve to that of Twitter. Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]
By Andrew Grill
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Posted March 13, 2010
in mobile, social media
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Tagged 4sq, @andrewgrill, @aplusk, @janole, @mrskutcher, Aston Kutcher, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, Demi Moore, facebook, four square, foursquare, foursquare 101, foursquare advertising, foursquare business model, foursquare celebrities, foursquare currency, foursquare Demi Moore, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter, what is foursquare
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Interesting release from the team at Vodafone about their mobile advertising roll-out. Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets. The full Vodafone release is here. Vodafone announces today that it has fulfilled [...]
By Andrew Grill
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Posted May 13, 2009
in advertising
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Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection
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I’m delighted to see Google launch their Latitude product, as I have been saying for some time privately as well as during my numerous presentations on location and location advertising that this would be the next step for Google mobile maps (GMM). As Google have the monopoly on worldwide automated location determination (via their GMM [...]
By Andrew Grill
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Posted February 5, 2009
in location
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Tagged blogloc, fireeagle, gmm, google, Google latitude, google mobile maps, lba, lbs, locatik, location based services, location sharing, Mapmytracks, mobile advertising, mobile location, nokia maps, Palringo, Puskaradio, social networking
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I’ve been invited to speak at the first London Geo/Mobile Developers Meetup next Thursday 27th November – hosted by Google at their offices in Victoria. Christopher Osborne has put together an exciting program for the first event with three exciting presenters: Yahoo Fire Eagle – Gary Gale (Yahoo! Geo Technologies) CloudMade/Open Street Map – Nick Black [...]
By Andrew Grill
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Posted November 19, 2008
in location
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Tagged cloudmade, Developers Meetup, Gary Gale, Geo Mobile, google, lba, lbs, location, location based services, london, Nick Black, november 27, Open Street Map, yahoo
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Recently I was asked to respond to some questions around Location Based Advertising as part of an opinion piece. I thought it would be useful to republish my responses here, and promote some debate on the issue of location based advertising. What does location based (aware) advertising actually entail? Could you give some real life [...]
