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FedEx and Ketchum best practices in social media study released

An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The brands studied include Allstate, American Lung Association, AT&T, Bausch & Lomb, Booz & co, Cargill, CDW, Charles [...]

Why are clients still scratching their heads about Social Media?

I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”.  This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube. But with such a focus on social [...]