LondonCalling.co » thoughts on all things social and mobile

RSS

Think big, act small, scale fast – advice from Procter & Gamble on mobile advertising

At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble. Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile. Khurram definitely [...]