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David Ogilvy On Social Media “Totally Baffled” Says Biographer

I came across an excellent post from Jason Falls about a discussion he had with David Ogilvy’s biographer, Kenneth Roman. I recently read and reviewed Kenneth’s excellent book, and suggested that as David was a strong fan of DM, he might have liked mobile as a medium for advertising.  Well I was partly right, and Jason [...]

David Ogilvy on mobile advertising – what would he have thought?

Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999.  It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left. Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by [...]