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Mobile Europe roundtable on how to succeed in mobile advertising

Just a heads up to all London Calling readers.  Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to succeed in mobile advertising in 2009″. Held at the funky Wallace Space in St Pancras, I was joined by Editor Keith Dyer and some [...]

O2 launches integrated media group

According to a report in the NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to reach O2’s 18.7 million subscribers by placing integrated campaigns across mobile, email, online, in-store, direct and experiential channels. O2 [...]