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Online Marketing Conference and Exhibition 2011 review

I was honoured to be asked to present a keynote at this year’s Online Marketing Conference & Exhibition held at the East Midlands Conference Centre, within the University of Nottingham’s campus. This post has been composed and published on the train back from Nottingham to London (thanks to East Midlands Trains free WiFi). The event [...]

A big week for the iPad in more ways than one

This week has been a big week for the iPad.  Not only did Steve Jobs launch the iPad2 on March 2nd, there has been a lot of discussion in the UK about iPadvertising as well as how iPad publishers are being treated by Apple. Image credit: Reuters. I first used the term “iPadvertising” on my [...]

Guest post on econsultancy blog titled Can “iPadvertising” save mobile advertising

I’ve just had my first guest post published on the very popular econsultancy blog.  As the article was written specifically for them, I won’t be displaying it here, except for the following extract. The iPad provides a much richer experience and real-estate than the standard mobile phone or even the iPhone. New iPad advertising formats, dubbed [...]

Mobile advertising’s success lies on the second screen not the main screen

I have Twitter CEO Dick Costolo to thank for a new analogy to debunk pundit thinking on mobile advertising. Yesterday in Barcelona, Dick gave a great speech at the annual Mobile World Congress.  You can watch his 30 minute speech online, where “registration” (for spam collection) is required but it is free. Dick said that [...]

UK MPs want iPads to “reduce printing costs”

According to an article in the Independent newspaper over the weekend, UK politicians want an iPad to “reduce printing costs”. According to the report A new information and communications technology strategy, recently agreed by officials on Parliament’s Management Board, included the following imaginary scenario entitled “a possible MP’s story in 2015″: “As I travel down [...]

How to avoid paying data roaming charges on your next overseas trip part 1 – before you go [UPDATED]

[UPDATED November 2011 with E587 details] These tips were featured in the Wired UK September magazine on page 82. Click the image for a larger view. I’ve heard so many horror stories about high data roaming charges from friends and colleagues over the years. This has always surprised me because I’ve managed to keep my [...]

How to avoid paying data roaming charges on your next overseas trip part 2 – while you are there [UPDATED]

This posts follows on from part 1, titled “How to avoid paying data roaming charges on your next overseas trip part 1 – before you go” and has been updated in August 2011 to reflect pricing changes and more tips from my travels. Now you have your unlocked phone, cheap 2nd phone, local SIM card [...]

Top posts and links for 2010

It is always interesting at this time of the year to look back and see what your audience was interested in over the past 12 months. Looking at the statistics for LondonCalling, we can see the top 10 posts for 2010 were 1. First look at the new Vodafone Sure Signal 2. Location Based Advertising [...]

How to be a better presenter and keep to time using your iPad

If like me you deliver a lot of presentations at conferences, you will realise how important it is that the speaker keeps to the time allotted, otherwise conference sessions and lunch breaks can drag on aimlessly. Thankfully, help is at hand with an iPhone and iPad app called Presentation Clock. UPDATE: Even Russian President Dmitry [...]

Will Apple’s iAd fail at the first hurdle in the UK?

I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. Now this to me seems like an awful lot of money, especially for a mobile campaign – and on [...]

The new Telegraph iPad app and why reach and frequency is dead on mobile

I just got my hands on the new Telegraph UK app and it’s a nice piece of work by Tigerspike, who were also responsible for the Australian iPad app (shown below). As regular readers would know, one of the primary reasons I invested in an iPad was to read newspapers. I actually already read the [...]

The future of newspapers could be the iPad

On my recent trip to Sydney, I picked up an iPad (around £100 cheaper in Australia given I could claim back the 10% GST as I was taking it out of the country, and it is not subject to the “cost of doing business in the UK” Apple tax). What has amazed me is that everyone [...]