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IAB says UK mobile advertising market worth £28.6M in 2008

The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB. IAB and PwC research reveals mobile ad spend higher than market expectations and doubled in size year on year.  According to the press release below… Expenditure on mobile advertising in the UK exceeded market [...]

IAB launches mobile innovation award

Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age. Wednesday, 15 April 2009 In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting [...]