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Brands expect investment in mobile marketing to double

ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone. London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of [...]

Telecom TV at Mobile World Congress on Mobile Advertising

On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on  Mobile Advertising – posing the question: “What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive [...]