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Brands expect investment in mobile marketing to double

ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone. London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of [...]

By Andrew Grill | Posted September 17, 2009 in mobile marketing | Tagged ad tech, ad tech london, ad:tech London, adtech, advertising, agency buyers, akqa, brands, Contagious Magazine, dan rosen, Emily Hare, google, Grey London, gsma, Henry Stevens, James Easterbrook, James Parton, Jon Willams, london ad show, london marketing conference, mobile, mobile marketing, mobile marketing show, My Agency, o2, Robert Hamilton | Comments (1)

Telecom TV at Mobile World Congress on Mobile Advertising

On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on Mobile Advertising – posing the question: “What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive [...]

By Andrew Grill | Posted February 16, 2009 in advertising | Tagged barcelona, Gigafone, gsma, Henry Stevens, Martyn Warwick, mobile advertising, mobile advertising debate, mobile advertising education, mobile advertising video, mobile debate, mobile world congress, MWC, Tanya Field, telecom tv, telecomtv, Telefonica O2 | Comments (0)

GSMA publish results from UK metrics study on mobile advertising

16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]

By Andrew Grill | Posted February 16, 2009 in mobile | Tagged 3, GSM Association, gsma, mobile advertising, mobile world congress, moibile metrics, MWC, o2, orange, t-mobile, UK mobile operators, vodafone | Comments (0)

Kevin Spacey to keynote and host at Barcelona Mobile World Congress

Two-time Academy Award-winning actor and director Kevin Spacey will headline at the GSMA’s Mobile World Congress (16-20 February 2009) in Barcelona, as host of the MOFILM Mobile Short Film Festival and mobile entertainment keynote speaker. The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile [...]

By Andrew Grill | Posted January 21, 2009 in mobile world congress | Tagged 3gsm, barcelona, GSM Association, gsma, Kevin Spacey, mobile advertising, mobile films, mobile industry, mobile short film festival, mobile world congress, mofilm, MWC, short film festival | Comments (0)

The geography of power – how communication has become a global currency and what it means for mobile advertising

I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk Exchange. Here, MIT have been provided with real time phone records from AT&T and they have a live map of the different connections happening [...]

By Andrew Grill | Posted April 20, 2008 in opinion | Tagged advertising, connections, Exchange, geography, geography of power, global, gps, gsma, location, MIT, mobile, Modern, Museum, new, new york museum of modern art, NYTE, power, profiling, targeted advertising, targted advertising, time, user, York, youtube | Comments (0)