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GSMA publish results from UK metrics study on mobile advertising

16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]

Kevin Spacey to keynote and host at Barcelona Mobile World Congress

Two-time Academy Award-winning actor and director Kevin Spacey will headline at the GSMA’s Mobile World Congress (16-20 February 2009) in Barcelona, as host of the MOFILM Mobile Short Film Festival and mobile entertainment keynote speaker. The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile [...]