London Calling » futuretext

LondonCalling.co » thoughts on all things social and mobile

RSS

Tag Archives: futuretext

First ever Mobile Application Stores Conference at CTIA

News comes from London Calling friend Ajit Jaokar about the first ever Mobile Application Stores Conference at CTIA. From a quick scan of the release, it has a great lineup of speakers. More information is presented below: The Mobile Application Stores, Strategy and Deployment conference http://www.mobileappevent.com/ is proud to announce its all-star speaker lineup for [...]

By Andrew Grill | Posted September 20, 2009 in app store | Tagged Ajit Jaokar, app store, apple, Chetan Sharma, Chetan Sharma Consulting, CTIA, futuretext, getjar, Grow VC International, imKon, iphone, Mobile Application Stores conference, OMTP, PlayScreen | Comments (2)

Review of must read new social media marketing book

UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book. I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in [...]

By Andrew Grill | Posted December 28, 2008 in social media | Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract | Comments (6)

Tomi Ahonen’s new book Mobile as 7th of the Mass Media released

I’ve been a big fan of Tomi Ahonen’s writing and approach for a while now, and so I am excited that his new book, Mobile as 7th of the Mass Media has just been released. You can download a 30 page extract of the first chapter, or do what I have done, pre-order the bookat [...]

By Andrew Grill | Posted August 31, 2008 in mobile | Tagged 7th mass, Chetan Sharma, communities, communities dominate brands, futuretext, mass media, mobile, mobile advertising, Mobile as 7th of the Mass Media, mobile strategy, new book, recommended reading, strategy, Tomi Ahonen | Comments (0)