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How I saved $1Bn and built my own Instagram

Interesting news that Facebook has bought Instagram for a cool $1Bn. I’ve never really understood Instagram. Firstly – you can’t easily go to a user’s instagram profile from a tweet (unless you have the app) and see all the photos they have uploaded, nor can you browse other photos when you are on an Instagram web [...]

Facebook Activity Drives Influence Scores via Kred Integration

Personal Activity Statements Show Effect of Likes, Shares and Comments on Influence and Outreach SAN FRANCISCO, CA–(Marketwire – Apr 12, 2012) – Kred, the Community Influence and Outreach measure from PeopleBrowsr, announced today that actions on Facebook now add Influence and Outreach Points to its scores. People who connect their Facebook account to their Kred profile at [...]

London 2012 Olympics O2 sponsor deal is no different from previous games

I read with interest the piece in the Telegraph by Katherine Rushton titled London 2012 Olympics: chaos for mobile phones and the comments underneath the piece from outraged Londoners. For those of us for which this is our first taste of an Olympics in our home town or country, some of the antics such as [...]

What brands can learn from the UK #superinjunction issue

Those of you in the UK will know that over the last few weeks, twitter has made the front page of the UK newspapers as part of the #superinjunction issue. While I was in the US a few weeks ago, I was asked constantly about the difference between the US and UK adoption of social [...]

HISTORY channel teams with Foursquare in London

Hot in the heels of my Foursquare Fatigue post, the HISTORY channel in the UK has launched an initiative with Foursquare to help people uncover 600 historic sites in London. I attended the launch this morning at the tower of London (and in doing so picked up the HISTORY ♥ London badge). Tom Davidson, who [...]

Location Based Offers (LBO) – valid business model or just more L-BS?

Following on from my recent post on “Foursquare fatigue”, and the recent launch of Facebook deals in the the UK, I thought it would be a good time to look at these initiatives, from both the consumer angle as well as the retailer. Anecdotal discussions with a number of retailers as well as consumers point [...]

Great example of Australian politician using social media for election campaigning

I noted with interest a new website haveabeerwithmike.com.au which has been launched to support Mike Baird (@mikebairdmp), the current Member for the Seat of Manly, one of Sydney’s beach suburbs. In the great Aussie tradition of “having a beer”, Mike not only invites you to book him for a beer/coffee/chat via the website, but also [...]

Is 2011 the year of social? Early pointers provide positive signs

So many things in the early part of January are pointing to 2011 being a serious year for social media, and possibly the year when it comes of age and is plumbed into everything in a powerful and meaningful way. From where I sit at Visible Technologies, where I run international sales (everything outside of [...]

US vs UK use of social media as a call to action

Being based in the UK, it is hard to understand exactly how the US and UK differ when it comes to social media initiatives, and the embedding of social media into everyday marketing and advertising. Over the last week, I have been fortunate enough to be in both Seattle and San Francisco to see how [...]

One to watch in 2K11 is custom profile site about.me

Following on from my recent post about trends to watch in 2011 (now apparently to be called 2K11),  thought I would post about a site worth watching in 2011. I first came across about.me from a link on a person’s twitter bio that directed me to a profile at the site.  The simplicity of about.me [...]

Social media trends to look out for in 2011

In 2010, we saw Social Media come into its own, with large and well-known companies in Australia and Europe following the US lead by sitting up and taking notice of this new and demanding channel. No longer is social media seen as a “nice to have”. it is now a permanent line item on all [...]

Bonfires & Fireworks – Daren Rubins of PHD compares social media with bonfires

In this week’s Campaign Magazine, there is a good review of the recent Haymarket Brand Media and News International Big Digital Debate – held on 19th November in London. I can’t find the copy online, as it is a “promotion” in the magazine, but one comment by Daren Rubins who is the Managing Director of [...]

FedEx and Ketchum best practices in social media study released

An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The brands studied include Allstate, American Lung Association, AT&T, Bausch & Lomb, Booz & co, Cargill, CDW, Charles [...]

Do we need influencers or advocates?

Good question.  Almost daily I am asked by clients to “find us the influencers” using social media monitoring. However by focusing on those who we deem to be influential are we missing a trick with those who are already advocates for our brand. Michael Brito, Vice President of Social Media, for Edelman Digital and 3 [...]

[report] Consumers want incentives for review and recommendation

I have just been sent this really insightful report on “social shopping” from UK based agency Immediate Future. Summary: Consumers want incentives for review and recommendation. Credibility of reviews is unaffected when reviewers are rewarded. New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in [...]

Do it yourself social media monitoring – not for the faint hearted or the IT department

For the second time in as many months, a potential client has informed me that “the internal IT team are developing and evaluating their own home-grown social media monitoring platform”. This either points to the fact that the entire social media monitoring industry has failed, or the IT departments think they can build a better/faster/cheaper [...]

World Population Rankings – Facebook at #3, Twitter at #7

I’m still trying to understand the source of these figures, but thought it worth a quick post as this simple rankings table turned up in my Twitter stream this morning via @dorando. I’ve done a quick audit of these numbers using Wikipedia and they don’t exactly stack up but it is amazing to compare the populations [...]

So we’re all bloggers now are we?

I spied an interesting article in a recent Independent “Viewspaper” section (consumed on the iPad of course) titled “Welcome to Planet Blog: How blogging has taken over the world” that basically said we are all bloggers now. This got me thinking – firstly is this true, and also what is the status of the “pure” bloggers [...]

Daily Mail article on social media critical of companies that actively seek consumer feedback

It must be a slow news week, because a recent Daily Mail article by Jason Lewis titled How ‘BT Sarah’ spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers seems to suggest that companies that are actively seeking our customer feedback on public websites [...]

Foursquare and the opportunity for location based social media

Foursquare seems to be in the news a lot recently, and is starting to exhibit a similar hype curve to that of Twitter. Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over.  Now that she is on Foursquare and other [...]

Social Media World Forum Europe 15-16 March 2010

There is a great Social Media conference being held in London next week and looking at the conference program,  it looks like being a great event and very timely. From their website… Europe’s leading social media event. Two day event featuring four dedicated conference streams, workshops and exhibition to be held at Olympia conference centre in [...]

MIPTV in Cannes April 2010 the place to be this year #miptv

I’ve just seen the details for this year’s MIPTV to be held in Cannes April 12 – 16th. From the conference agenda – where else would you find Shine Group’s Elisabeth Murdoch and Joanna Shields, News Corp’s Jonathan Miller, Sky’s Jeremy Darroch to name just a few in the same room. MIP Digital kicks off [...]

Mind the Social Media Gap

This article first appeared in the PointZero magazine, issue 2 October 2009. It is often said that marketing helps consumers decide which product they should buy, and the customer service and operations department of any company is where this work can come undone in a flash. As rightly identified by Dave Evans in a recent [...]

Why are clients still scratching their heads about Social Media?

I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”.  This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube. But with such a focus on social [...]

Are social networks creating a generation of techno addicts?

The short answer is no I do not believe so, otherwise I would not have set up @madeleinegrill’s twitter account for when she is older. Last week I was asked by Sky News to provide comment on the issue of “Techno addiction”, as a result of a report by Northampton University, where a study of 1,200 people carried [...]

First look at new Vodafone 360 social media initiative & new apps #vf360

Today Vodafone announced their new Vodafone 360 initiative #vf360 to raise the stakes in the mobile social networking and app store battle between operators.  Designed as a major refresh of their Vodafone Live! initiative, Vodafone 360 aims to go beyond a simple web portal and instead link Vodafone customers with their favourite mobile applications and [...]