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Tag Archives: David Ogilvy


 

What does the Google behavioural targeting move mean for mobile advertising?

Recently, Google announced that they will start “behavioural targeting” for web searches. From their announcement: We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads [...]

By Andrew Grill | Posted March 13, 2009 in advertising | Tagged , , , , , , , , , , , , , , | Comments (4)

David Ogilvy On Social Media “Totally Baffled” Says Biographer

I came across an excellent post from Jason Falls about a discussion he had with David Ogilvy’s biographer, Kenneth Roman. I recently read and reviewed Kenneth’s excellent book, and suggested that as David was a strong fan of DM, he might have liked mobile as a medium for advertising.  Well I was partly right, and Jason [...]

By Andrew Grill | Posted March 1, 2009 in advertising | Tagged , , , , | Comments (0)

David Ogilvy on mobile advertising – what would he have thought?

Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999.  It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left. Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by [...]

By Andrew Grill | Posted February 1, 2009 in advertising | Tagged , , , , , , , , , , , , , , , , , | Comments (3)